Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

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Metrics Influencer Marketing Survey 93

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. In this example, Nike appeals to soccer fans by using a specific hashtag and tailoring the copy and image to soccer players. The hashtag should be short, unique and memorable.

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Engagement Tips Loyalty Metrics 98

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

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Social Media Strategy Marketing How To 171

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. Your product name.

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Social Media Strategy Sentiment Marketing 147

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

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Template Templates Social Media Tips 134

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts.

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Twitter Tips Influencer Hashtag 129

Razor Social

MARCH 30, 2016

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). People mention what they are doing on social media channels and they also look for advice. Sentiment Analysis. Social Analytics. Keyword/Topic Monitoring.

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Attensity Crimson Hexagon Social Media Sentiment 77

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

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Sentiment Analysis Tools Price 59

Razor Social

NOVEMBER 29, 0002

If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem. Management tool analytics. Reach and Engagement. Thing to learn from and things to avoid!

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Analytics Social Media How To Analysis 89

Sprout Social

AUGUST 27, 2020

Over the last several years, call-out culture has become a pervasive part of social media. Honestly, it’s hard to think the last time there wasn’t a trending hashtag to boycott a brand or public figure. Conversely, we’ve seen brands get called out for not being vocal enough in the fight for social justice.

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Brands Sentiment Social Media Management Issues 129

Oktopost

MAY 2, 2023

All of this – and more – can be solved by a commitment to social listening. So far as social media management is concerned, it’s at the very foundations, underpinning your entire strategy now, then, and far into the future. What is social listening? Here’s everything you need to know.

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Sentiment B2B Trends Social Media Management 62

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. That’s where social media listening comes in.

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HootSuite Brands Price Collaboration 104

Webbiquity SMM

JANUARY 24, 2017

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).” 1) TwitterCounter. ” — Comms Axis.

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Tools Twitter Sample Samples 100

Hootsuite

MARCH 26, 2020

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. Build public trust. Stay secure.

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Social Media HootSuite Education Social Media Management 143

Oktopost

JUNE 9, 2020

Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. As many as 70% of job-seekers use social media to find openings. Building Trust.

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B2B Survey ROI Metrics 144

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z. Get the free toolkit now!

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Marketing Survey Mobile Trends 111

Hootsuite

JULY 17, 2023

Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. Google My Business According to a PowerReviews survey, 99.9%

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Social Media Tools HootSuite Price 70

Sprout Social

JANUARY 5, 2021

Social media is the perfect place to pick your customers’ brains without having to hit them with a survey or questionnaire. This includes questions, comments and concerns sparked via social media. Set up social listening for industry keywords and hashtags. What’s your go-to Trello tip? ?.

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Webbiquity SMM

MARCH 27, 2017

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. 3) Radian6 (aka Social Studio). He recently updated that post for 2017.

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Social Media Management Tools Social Media Radian6 0

Convince & Convert

APRIL 27, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

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Insurance Journal Research Hashtag 115

Convince & Convert

FEBRUARY 2, 2012

It’s their 12th annual trust and credibility survey. Jay: The idea is that you scan a wide variety of hashtags and keyword usage across primarily Twitter, I presume, but I’m sure you’re monitoring other social outposts as well? One of the things that we’re looking at really closely is sentiment analysis.

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Social Media Committee Team Questions 117

Razor Social

DECEMBER 21, 2016

Other useful features include sentiment monitoring and trending topics analytics, mobile app analytics, event tracking, and much more. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc.

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Tools BuzzStream Marketing Template 40

Hootsuite

JULY 7, 2020

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Source: Twitter.

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Hashtag Activities Social Media Retail 145

Sprout Social

MARCH 27, 2023

Components of a social media campaign include: Organic posts Paid promotions Contests and giveaways Branded hashtags User-generated content Creator partnerships Social media campaigns are often part of an omnichannel strategy. Social will help you answer these questions.

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Campaign Social Media UGC Metrics 123

Hootsuite

OCTOBER 1, 2019

According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement. Use the right hashtags on your posts. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog) Consider creating a branded hashtag.

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Keyhole.co

MARCH 16, 2023

When conversations about #EEBAFTAs (the hashtag for British Academy Film Awards) were trending on Twitter, Topshop joined in. Well, Topshop decided to participate in the conversation on Twitter and their engagement rate soared; one of their tweets with the hashtag became the most popular on their timeline.

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Fashion Sentiment Collaboration Policies 98

Hootsuite

AUGUST 14, 2023

ChatGPT prompts for social media marketing Social media managers , listen up. These ChatGPT prompts for social media marketing will help you create great content and engage your audience: Design five creative hashtags that can be used to promote a new clothing line on Instagram.

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Products Real Estate Tourism Fashion 92