Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

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Campaign Engagement Marketing Hashtag 138

Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

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Team Marketing Collaboration Hubspot 119

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. “The thing about B2B marketing on TikTok is that you’re always dealing with the customer behind the business.

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B2B Brands Marketing How To 136

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Influencer 101

Influencer Brands Fashion Review 101

Buffer Social

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. How many hashtags should you be using? To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. What’s the best time of day to post it?

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LinkedIn Team Hashtag Authentication 113

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Why You Should Work With Micro Influencers.

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Influencer How To Marketing Instagram 133

Keyhole.co

MARCH 6, 2024

I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy.

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Sentiment Analysis Marketing Press Release 52

Sprout Social

APRIL 4, 2023

Let’s look at why ephemeral content works for brands, how you can use it to drive results and examples from real brands. You can add links, hashtags, tag other accounts and add location tags. Why ephemeral content works for brands We see many brands using ephemeral content across channels. What is ephemeral content?

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Strategy Content How To Marketing 117

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 208

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. Existing product names: What are well-known product names in your niche?

Advertising 105

Advertising Social Media Strategy Tools 105

agora pulse

AUGUST 17, 2020

Planning a social media marketing strategy may sound overwhelming. Are you planning to boost your social media marketing performance? In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media. More leads. More conversions.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 119

Socialmedia.biz

MARCH 13, 2020

Your life’s work won’t fall behind the times when you use these five time-saving social media tips. Any unorganized, haphazard and unpredictable practice will feel like a load of stressful work. Worse, unplanned social media posting threatens productivity and time management. Create Unifying Hashtags.

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Social Media Tips Template Templates 129

Keyhole.co

FEBRUARY 13, 2023

How is your social media life going lately? Most of them were based on social media and marketing. Most of them were based on social media and marketing. So how do they work together? Social media and marketing? Do you have any ideas about social media marketing? This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

The Realtime Report

MARCH 10, 2017

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Writer and analyst Kevin Allocca works with YouTube trends.

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Influencer Remix Marketing Meme 168

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? How do you “do” social media marketing, and how do you get started? What is social media marketing? All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Hootsuite

DECEMBER 13, 2022

Life hack. Ah, the age-old social media marketing trick: ask a question to encourage comments. My whole life was a lie. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Welcome to my life. Living my best life. Here are some ideas.

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Hashtag HootSuite SEO Travel 105

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Who wants to work here with us? ??

How To 133

How To Hashtag Influencer UGC 133

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. It’s the little things in life ?✨ Novelty products are nothing new and the pumpkin scene has its fair share.

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Marketing Sentiment Apple Trends 104

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. In fact, 55% of users trust user-generated content more than any other type of marketing. . This provides inspiration to potential buyers and valuable social proof.

Instagram 86

Instagram UGC Brands Hashtag 86

Keyhole.co

MARCH 7, 2024

It involves months of hard work and consistency, so you have to be willing to commit. To simplify the process for you, we’ve divided the guide into three sections – prepping your account, growing your influence, and working with brands. It received almost 10,000 likes.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

SEPTEMBER 21, 2023

Sure, the influencer marketing boom means there’s no shortage of creators to partner with. Hashtags A quick hashtag search on TikTok or IG can help uncover influencers with experience working with brands. Hashtags such as #gifted or #brandambassador are solid starting points. Social media No surprises here!

Influencer 94

Influencer UGC Metrics Case Study 94

agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. The short-form video app launched in 2017 seems to have catapulted itself into our lives—and left us struggling to find a place for it in our social marketing plans.

UGC 139

UGC Hashtag How To Meme 139

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

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Content Marketing Loyalty Findability 113

Sprout Social

NOVEMBER 28, 2022

You can even use them for product research. Pairing that with a link that will take followers directly to your products is even better. Countdown a product launch. Creating a countdown leading up to an upcoming product drop or announcement builds serious hype. Share a good review of your product.

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Instagram Engagement Brands Avatar 127

Sprout Social

DECEMBER 11, 2019

Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Why are you reaching out to them specifically?

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Influencer Campaign Marketing How To 98

Sprout Social

OCTOBER 14, 2020

Not only do your customers already know the ins and outs of your brand, but also introduce your products to your intended audience. Based on what we know about millennials and Gen Z , the average consumer relies on recommendations from social media when researching products and services. Good question!

Brands 144

Brands How To Hashtag Applications 144

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. For example, a life insurance brand may want to appeal to both older and younger generations. The brand also offers more sizing options and wider model representation.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. In fact, 55% of users trust user-generated content more than any other type of marketing. . This provides inspiration to potential buyers and valuable social proof.

Instagram 68

Instagram UGC Brands Hashtag 68

Sprout Social

MAY 9, 2022

This TikTok video type can also be great for showing how to make the most out of your brand’s products or services. As long as it’s still somehow relevant to your overall product or marketing strategy, of course.). Prove if viral TikTok hacks work. Now we’re talking about life hacks.

Engagement 121

Engagement Video Trends Education 121

Waxing UnLyrical

MAY 10, 2018

For example, an image of an instructor flexing is paired with, “‘What if I told you that muscle is built by lifting up the things in life that try to weigh you down? Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios.

Brands 183

Brands Apparel Creative Commons Consultant 183

Oktopost

APRIL 14, 2023

That’s why we’re thrilled to introduce Oktopost’s four new AI-assisted tools that streamline social media and advocacy content creation, helping social media managers save precious work time and creating content that resonates better with different audiences.

Social Media Management 62

Social Media Management Social Media Tools B2B 62