Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. It will uncover what your target market likes about your competitors and gauge their preferences. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. In order to maximise this kind of engagement and keep conversation in one easily accessible place, it’s essential to make good use of hashtags.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

MARCH 7, 2019

Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event. Build Hype for your Event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

AUGUST 24, 2021

The most popular hashtag on Instagram is #love. It’s also odd, given that Twitter is still viewed as the second-best social network for B2B marketers , that there is only one (somewhat) business-related account among the most-followed group—Bill Gates at #20. Instagram ads reach 140 million users in the U.S.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

DECEMBER 22, 2020

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag. Select a Hashtag Tracking Tool.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Webbiquity SMM

FEBRUARY 20, 2014

8 Twitter Tools Every Content Marketer Should Have by Streetwise Media. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social. At last check, the site worked well for capturing individual Twitter feeds, but hashtag support was temporarily out of order.

Review 189

Review TweetBeep Tools Twitter 189

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MARCH 24, 2015

Along the lines of the content marketing week series presented here previously, starting tomorrow and running through next Tuesday, a series of posts will cover business blogging strategies, tactics, tools and resources. 37% of marketers say blogs are the most valuable content type for marketing. Forbes ). • NewsCred ). •

NewsCred 100

NewsCred B2B Hashtag Resources 100

Webbiquity SMM

JANUARY 28, 2020

Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events. Check out different approaches and options to determine if this should be part of your digital marketing strategy. appeared first on B2B Marketing Blog | Webbiquity. 3. Simplify Content Moderation.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. Experienced marketers and salespeople know that you have to ask for what you want. Leverage Hashtags From Industry Events. Include the event’s hashtag in your tweets to promote your content.

Twitter 189

Twitter URL Hashtag Reddit 189

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What are your goals from social media marketing? What are you goals from social media marketing? What are your goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 188

Twitter iPad Apple B2B 188

Webbiquity SMM

MAY 15, 2012

A year ago, Cheryl Burgess and I published the first #Nifty 50 award winners, starting with the #Nifty50 Women of Twitter on this blog in May 2011 and followed by the #Nifty50 Men of Twitter published on Cheryl’s Blue Focus Marketing blog in June. to 50 disadvantaged kids in all 50 states. Check out Google’s Project Glass Video.

Twitter 101

Twitter iPad B2B Apple 101

Webbiquity SMM

SEPTEMBER 21, 2010

These technologies include Browse My Stuff (which powers both the B2B Marketing Zone and Social Media Informer ) and Paper.li , which enables users to create custom online “newspapers&# based on a Twitterer and his/her followers, a hashtag subject or a Twitter list. Bloggers and content marketers want traffic. Tweet This!

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JANUARY 24, 2017

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. And the top tweets by influencers (that include that specific hashtag).” Twitter’s key strength is in driving traffic to informative online content including news and blogs. 1) TwitterCounter.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MARCH 12, 2012

What brand marketers can learn from PR by iMedia Connection. Social Media Marketing Social PR. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. 8 ways to get people to discuss your new product in social media by WebInkNow.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. special functionality for marketing agencies, e.g., client approval workflow ( Planable ).

Tools 170

Tools Social Media Netvibes Lithium 170

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 9, 2013

Is there any question content marketing has taken off? As noted in the last post here , nearly two-thirds of marketing executives plan to increase budget allocations for content marketing in 2014, while just 2% plan to cut spending in this area. Want to be part of Content Marketing Week? And comments, social shares, etc.

Content 186

Content Marketing Proposal Hashtag 186

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method. .

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. It’s also important to use hashtags correctly.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

NOVEMBER 16, 2018

Social media has transformed the way people interact with each other and how businesses market their offerings. Use relevant hashtags : Social media posts with at least one hashtag have 12.6% Hashtags help people to locate your content. hashtags = increased engagement. hashtags = gaining potential clients.

Engagement 147

Engagement Social Media Survey Hashtag 147

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently. Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content. Use #hashtags! But what if they changed that pattern?

B2B 251

B2B LinkedIn Research Twitter 251

Webbiquity SMM

AUGUST 29, 2017

Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. One can search by hashtag and see top trends, but little beyond that.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Webbiquity SMM

AUGUST 5, 2014

3) Experiment With New Hashtags. Hashtags, of course, are essential to getting attention on Twitter. If Twitter is one giant cocktail party, then hashtags are how you take part in a conversation. But if you keep using the same hashtags, you’ll keep getting the same results. 4) Create Your Own Branded Hashtag.

Tools 195

Tools Twitter Strategy Brands 195

Webbiquity SMM

JULY 30, 2019

B2B marketers rely on Twitter to be a leading source of traffic to blog posts, events, case studies, and asset download pages, as well as a vital channel for influencer marketing. But as the missteps pile up while obvious gaps remain unfixed, those marketers are concerned about the longer term. What Twitter Has Done.

Report 122

Report Twitter B2B MySpace 122

Webbiquity SMM

FEBRUARY 21, 2012

There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Funny videos.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JULY 14, 2015

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

FEBRUARY 11, 2013

’ This can be very handy when trying to discover new content or follow a trending topic”) and how brands are likely to respond to this through targeted use of hashtags and keywords. Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land. ” Hashtag Discovery Tools by LunaMetrics.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

NOVEMBER 28, 2017

Even though infographics have been around for a while, there are still a number of reasons why you’d want to use them in your social marketing strategy. Rite Tag – Find the Right Hashtag For Your Brand. In social media, hashtags are one key way to do just that. is a simple tool that let’s you create beautiful infographics.

Startup 194

Startup Social Media Tools Template 194

Webbiquity SMM

APRIL 12, 2022

Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Use hashtag monitoring tools to search for tags such as #cancel*brandname* or #boycott*brandname*. The post How to Manage a Social Media Crisis appeared first on B2B Marketing Blog | Webbiquity. In Closing.

Social Media 189

Social Media Policies How To Guidelines 189

Webbiquity SMM

OCTOBER 23, 2012

A Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. Catherine Lockey helpfully walks new Twitterers through the process of getting started and building a following on Twitter, from opening an account and creating lists through DMs, retweets, hashtags, post frequency, following back and more.

Tools 203

Tools Tips Twitter Klout 203