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Top SocialFish posts of 2010

SocialFish

Particularly in the first half of the year, I personally will be doing a tiny wee bit less blogging as Jamie Notter and I are writing a book for a major publisher who will have us on strict deadlines until the book is published in September (stress). Clarity over control in action: The Red Cross Social Media Handbook.

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Guest Interview with Mark Schaefer on The Tao of Twitter

Ari Herzog

Are there specific Twitter tools you recommend someone use, whether desktop or mobile? And, thoughts on self-publishing vs having an agent vs creating an e-book? One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. That’s good stuff, but what makes the website truly great is the inordinate amount of social and mobile integration. Calling attention to mobile apps? Social and mobile profile calls to action?

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. It’s why she is now famous.

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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Anyone can visit online meeting places like Digg and Reddit and promote the voices and opinions of others, and anyone can mobilize a group of people around a common cause on Facebook or elsewhere. A great example, one that recently affected me: A mobile phone manufacturer, called HTC, released a phone that had sub-par video performance.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. I hope you have set up Google Alerts for your brand!

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Chuck Martin On All Things Connected - This Week's Six Pixels Of Separation Podcast

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He is a former Vice President of IBM , an amazing speaker, and as the founding Publisher of Interactive Age, associate publisher of Information Week , and so much more. His numerous books include, Mobile Influence , The Third Screen , The Smartphone Handbook , Smarts , Coffee At Luna's and many more. mobile influence.