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How the Travel Industry is Recovering in 2021 with Influencers

Pixlee

Over 2020, the travel industry lost approximately 1.3 A report published in May 2020 even estimated the loss of over 100 million jobs in the travel industry (as per the World Travel and Tourism Council). Enter influencers and user-generated content (UGC) – the community-driven method for rebuilding trust in travel.

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How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

That’s why I strongly recommend starting your visual branding journey with some in-depth industry research. Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you.

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

If you’re running sweepstakes in order to generate UGC for your channels, Instagram is a great choice. Channel Guidelines for Social Media Sweepstakes . Each social channel has its own specific set of guidelines to follow on what they consider acceptable as a means for receiving a sweepstakes entry. Choose a Platform.

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How to use data for content curation

Sprout Social

So you may Retweet posts from influential industry names in the industry or you could even share user-generated photos on your Instagram Stories, with permission of the original content creator. For SEMrush, its social media curation strategy involves sharing insightful and relevant blog posts from reputable names in the industry.

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What you need to know about social media copyright

Sprout Social

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. For example, reposting and promoting UGC as part of an ad campaign is usually considered commercial intent. Navigating social media copyright can be like sailing in uncharted waters.

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Template 2: UGC hashtags. Branded/UGC hashtags]. Brand statement + UGC hashtag]. Facebook community guidelines]. Social media community guidelines: [link to full terms]. In my [#] of years working in [industry/role], I’ve become an expert in [area 1, area 2, area 3]. Template 2: UGC callout.

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