Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Click To Tweet. Yeah, that would be weird.

Social Media 155

Social Media Strategy Content Template 155

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). SocialToo : Creates social surveys and manage Twitter Follower.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. If you want to increase engagement, it’s best to move your resources to the channels your audience frequents. Define the metrics How do you know what success looks like?

Engagement 106

Engagement Tips Loyalty Metrics 106

Oktopost

FEBRUARY 24, 2022

How to Do Social Selling on Twitter. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales. Similarly, LinkedIn employee advocacy posts led to 24 times more comments compared to corresponding posts on Facebook and Twitter combined.

B2B 171

B2B Brands LinkedIn Groups 171

Pam Moore

SEPTEMBER 8, 2017

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your Facebook Page. No defined metrics for success.

Social Media 166

Social Media Marketing ROI Metrics 166

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Twitter’s 140-character limit no longer applies to DMs.

Metrics 40

Metrics Twitter Comparison Report 40

Kikolani

NOVEMBER 4, 2011

The Resources Mashup. Writing groups and membership sites can hold writers accountable. Why PageRank Doesn’t Matter Anymore (And What You Should Focus On Instead) – Pagerank isn’t an important website metric anymore, so what is? Let’s examine five different tools that help define important Twitter metrics.

Mashup 113

Mashup Resources Klout Exercises 113

Pam Moore

NOVEMBER 30, 2019

.” It could be anything from a random Facebook campaign, Live Video, Series of Instagram Stories, new Facebook group, LinkedIn group, social media campaign, planned “go viral” video” or a years worth of random inspirational quotes to bump up the engagement to your LinkedIn Company Page. Sound familiar?

Marketing 78

Marketing Metrics ROI Project 78

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Measurement(s).

Social Media 165

Social Media Strategy Template Templates 165

Kikolani

MARCH 30, 2012

The Resources Mashup. Link Evaluation Survey 2012 – We know what we look for in a link for our clients but we wanted to survey as many members of the SEO community as we could to get a real idea of the kinds of methods and metrics that SEO professionals all over the globe are using to assess the quality of a link. Related Posts.

Mashup 115

Mashup Resources SEO RSS 115

Oktopost

JANUARY 2, 2023

3 Benefits of Employee Engagement Companies often neglect employee engagement because it isn’t easy to see with conventional reporting metrics. Our Employee Advocacy Toolkit is a great resource for any business that’s interested in starting a new employee advocacy program (or improving their existing program).

Engagement 62

Engagement Social Media How To Curation 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants provide strategic advice to sales and human resources too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Kikolani

NOVEMBER 23, 2012

How about getting CommentLuv, GASP (the simple anti-spam captcha checkbox), and Twitterlink (the plugin that allows you to leave a link to your Twitter handle with comments) plus advanced features all in one? The Resources Mashup. Facebook for Freelancers: Groups, Pages or Profiles? Web Hosting. General Shopping.

Mashup 113

Mashup Resources Discount WordPress 113

Hootsuite

OCTOBER 21, 2020

Hootsuite partnered with the analyst and research firm Altimeter Group to conduct a study of the quantitative value that social offers modern organizations. Mature organizations are also about twice as likely to report using social media for recruiting and human resources. Our new research reveals it’s time to rethink this assumption.

Social Media 137

Social Media Committee Organization Survey 137

Saying It Social

AUGUST 27, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Track the Online Metrics that Matter and Sales Isn’t One of Them Unless you have all the clients you could possibly want right now you’ve probably heard you should be online marketing. Blog at WordPress.com.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

Convince & Convert

OCTOBER 22, 2021

Do a quick search on Instagram of your office location and a Twitter query of your branded hashtag. These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback.

Survey 125

Survey How To Education Hotels 125

Likeable

AUGUST 9, 2021

New Sponsored Post Options for Groups. While you could already run ads in the Groups feed, Facebook added a potential advertising opportunity with group admins in August 2020. Also in May, Twitter announced a ticketed version of its audio tool, Spaces. Ticketed Spaces. Super Follows. per month for the subscription.

Platform 113

Platform Tumblr Badge YouTube 113

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. When Twitter launched, messages were limited to 140 characters. Twitter previously used TinyURL to shorten links, but nowadays it automatically shortens a link to 23 characters.

URL 105

URL Engagement Domain Name API 105

Akamai Marketing

APRIL 30, 2009

Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? Prediction: tomorrow’s event, event marketing and sponsorship opportunity is with “Tweet-ups” where like-minded Twitter-peeps meet up to meet each other in person. Everyone is doing it. Social media has reached the masses.

Eventful 116

Eventful Twitter Klout Policies 116

Dave Fleet

NOVEMBER 22, 2010

Just as most companies invest resources in media monitoring, online monitoring should be a core component of any companies’ online activities nowadays. Identify problems early – by monitoring what people are saying online, you can identify many issues in niche groups before they escalate to a broader audience.

CPM 413

CPM Comparison Diagrams Sentiment 413

Hootsuite

NOVEMBER 30, 2020

When creating reports from scratch, you can now see how each metric will appear, and adjust the reporting tiles in a preview window before finalizing the report. For customers on Enterprise Plans with Paid Hootsuite Impact, there are improvements to LinkedIn Video metrics, too. Source: Hootsuite.

HootSuite 119

HootSuite Instagram Metrics Template 119

Waxing UnLyrical

SEPTEMBER 25, 2015

A2 The Barcelona Principles updated launch last week, @richardbagnall ‘s AMEC group is ALWAYS developing resources. A2: Integration & correlation of PR metrics with CRM, Social data, Web Analytics to show outcomes #measurepr. Don’t rely on a program to tell you the metrics & importance. Yes, T-H-I-N-K!

Metrics 100

Metrics Consultant Reputation Research 100

Keyhole.co

NOVEMBER 19, 2023

As well as the metrics in the Competitor Analysis section, you should explore: Click Rates Top Fans and Followers Audience Demographics Accessing this data will help guide you through the Channels , Content, and Tactics sections. Sub-Goals: If you prioritize developing a large following, devote substantial resources to Facebook.

Template 52

Template Templates Examples Social Media 52

Buffer Social

OCTOBER 23, 2023

Twitter/X Blocking Bing Search Twitter/X has blocked Bing from crawling its content, potentially affecting search visibility. Enhanced User Verification In a bid to combat bots, Twitter/X is introducing payment, phone, and ID verification along with a $1/yr fee for new users.

News 71

News Social Media Airlines Collaboration 71

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

JUNE 2, 2022

How we went about collecting DEI data We had not previously performed an internal audit of our DEI data, so decided to establish baseline metrics to help us set informed goals moving forward, and allow us to measure success over time. Reach out on Twitter to let us know!) Are you a Buffer customer and have a Black-owned business?

Report 67

Report Survey Team Applications 67

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. Most people already know how to check engagement metrics like comments, likes, dislikes, shares, etc. For example, typing “Nestle” into X (formerly Twitter) search will bring up more instances of negative brand mentions than positive ones. Everyone has something to say.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Waxing UnLyrical

JANUARY 29, 2019

The technology has become the backbone of online interactions with prospects and customers, and it has the potential to be resource saving as a result. Perhaps even more essential is the ability to schedule and send mass, drop emails to designated groups of customers and clients. Feature #3: A/B testing. Feature #6: Social Media.

Features 169

Features Marketing Statistics Template 169

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Got some great support resources online? A responsive customer support Twitter account?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Streams are a powerful resource that allows you to build your own custom social listening dashboard. This is a simple-to-use tool, but that doesn’t mean it’s basic.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 24, 2022

For example, Raven Gill , Social Media Manager at Communicators Group , a full service marketing agency, meets with her creative team on a monthly basis to discuss ways their content calendar will deliver on business goals. Use free resources and tools. Successful creators don’t just churn out content, they inspire communities.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Later

FEBRUARY 16, 2021

Apply this method to your social media marketing plan by basing the goals on metrics that are specific to your business. Facebook also sets itself apart with its advanced suite of community forum features — such as Facebook Groups , Messenger Rooms , and Live Events. A SMART goal is: Specific. Measurable. Achievable.

Small Business 85

Small Business Social Media Strategy UGC 85

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 40

Twitter Hosting Hashtag Engagement 40

Buffer Social

APRIL 13, 2023

View this post on Instagram A post shared by Buffer (@buffer) This includes developing strategies to increase engagement and reach, analyzing metrics to measure success, and staying current with the latest social media trends and technologies. Leading weekly or biweekly social content brainstorming sessions. Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

JANUARY 2, 2019

This guide covers everything you need from A to Z, serving as your go-to resource for your social strategy in 2019. 2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Awareness metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. Image source: [link]. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76