Remove Groups Remove Metrics Remove Research Remove Social Media
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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. What is social media SEO? Take a look at his headline: 2.

SEO 156
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When Awareness Isn’t Enough: Government Social Media Campaigns That Create Action

Social Media Strategies Summit

In this article, we’ll pull out key points from a presentation given by Adam Durfee , Social Media Campaign Director at government and non-profit marketing agency Boncom , who uses case studies featuring two real-world public awareness campaigns to demonstrate how marketers can inspire change in audiences.

Campaign 221
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7 Top B2B Social Media Trends

Oktopost

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.

B2B 117
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Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing

Koka Sexton

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140
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How To Measure Share Of Voice On Social Media

Keyhole.co

Through this monitoring and research, health brands can better understand effectiveness and potential risks. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. also indicate your share of voice on social media.

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YouTube Analytics: 21 Metrics That You Should Track

Keyhole.co

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98
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Navigating the Higher Ed Enrollment Cliff: How Social Media Managers Can Position Their Institutions for Success

Social Media Strategies Summit

For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. We are competing against everything that is out there on social media,” she explains.