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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 101
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The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group? Facebook Group.

Groups 111
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). awesomeco.com/bestproductsever) or went to a URL that starts with (e.g.,

LinkedIn 178
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 162
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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. You can either customize creative in bulk by group or select individual placements. I prefer to select the group of Feeds, for example. You can even customize the URL by placement. This is a mistake.

Facebook 167
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Real Estate Facebook Pages: How To Attract Traffic and Leads

Hootsuite

As far as size goes, the profile picture displays at 176×176 pixels on desktop and 196×196 pixels on mobile. For example, you could add a photo of the market you work in, whether luxury high rises or suburban neighborhoods. When setting up your Page, you can preview how your images will look to users on desktop or mobile.

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Social Media Updates January

yMarketingMatters

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. People who have used it have seen a considerable increase in engagement on posts, which is great news for marketers. What’s your URL?