Convince & Convert

MAY 4, 2010

As you know better than I, we are in the early innings of social media. My hunch is that, as more organizations are able to successfully utilize social media, the dominoes will start to fall. In many industries and in many types of organizations, however, that’s not going to happen tomorrow. Change takes time.

Social Media 116

Social Media Strategy Consultant ROI 116

Koka Sexton

MARCH 2, 2011

Why does social media matter to sales people? Social media marketing grew 50% in 2010 to $1.2 billion, and analysts predict that 2011 is the “ year of social integration ” for businesses. Social CRM has crested as the new and understood platform for sales and customer service.

Training 66

Training Social Media Social CRM Education 66

Convince & Convert

SEPTEMBER 7, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers The 3 Amigos: Email, Blogging, Social Sharing Convince and Convert Recommends From Twitter to Blog – #FollowFriday Vol. If he’ll be near you, check it out.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 17, 2010

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. We have focused on relevant followers, in our industry by and large. But really, there’s not much point in that. How can I help you?

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 27, 2010

Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

MAY 27, 2010

Just when you think you have some modicum of a handle on this industry, new developments come along and shake up your head like a snow globe. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. The way Donovan McNabb hates T.O.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

FEBRUARY 23, 2010

When we talk monitoring not just for PR/Marketing but product or service development and industry related news as well. link] SocialMediaSentiment "Is Your Social Strategy Proactive or Reactive | Social Media …" [link] [link] John Moore Good by @JayBaer, Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. .&# Not found. What do you think? Worth a try?

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 13, 2010

Inspired by Jay Baer blog post, “The Best Advice Has No Shelf Life” [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)! Today's Topic: Advice (via/ @jaybaer [link] #assnchat [link] KiKi L’Italien Welcome to the weekly chat for the Association Industry (#assnchat)!

Social Media 112

Social Media Strategy Influencer Education 112

agora pulse

OCTOBER 28, 2020

Read on to discover how a social media dashboard can help your team do more, from scheduling and engagement to listening and reporting. Whether you handle Facebook Pages or Facebook Groups, you need a tool that can manage them all. Social media dashboard vs. native tools. Business Manager doesn’t support Facebook Groups either.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. It’s this focus on “media&# rather than “social&# that could doom this industry eventually.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? How can you find them? How can you find them?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 1, 2010

link] Nathan Hangen I take issue with this post because sounds like social media elitism and uses the kind of language that drives a wedge between the industry and the people that need our help. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. How can I help you?

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. What do you think? link] jaybaer I agree Danny. Thanks for the kind words. Means a lot to me.

Questions 160

Questions Social Media Consultant Education 160

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Social media monitoring tools are software solutions that allow you to understand what people are saying about you online.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

JULY 14, 2010

Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies. I have relied on my own white knights like Jay and his peer group to weather resistance and overcome barriers (real and perceived). How can I help you?

Social Media 134

Social Media Strategy Metrics Organization 134

Janet Fouts

JANUARY 10, 2013

Knowledge of the product and industry. Now let’s look at how a sales person works within a social business. Knowledge of the product and industry. With social media listening tools you can stay a step ahead of industry news, public perception of the industry and of your own products. Rinse, repeat.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Convince & Convert

JULY 28, 2010

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example).

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Bravo, man. Keep at it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

agora pulse

JULY 14, 2020

To get to know your followers, you need a dashboard with a built-in social media customer relationship management (CRM) tool. With a social CRM, you can: Track every interaction you’ve had with a Twitter user in a single location. Filter industry-specific hashtags so you can stay on top of breaking news.

Tools 97

Tools Twitter Social Media Management Team 97

Oktopost

JULY 27, 2021

It’s crucial to have organized SEM advertising campaigns that focus on similar products or services, and are optimally structured with five elements: the campaign itself, ad groups (subcategories of products or services), keywords, ad copy, and landing pages. When your ideal customer asks, “Hey Google, who has the best Social CRM?,”

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

AUGUST 26, 2010

It’s also very handy for easy archiving of historical social mentions (lawyer types or readers working in regulated industries should take note of that feature). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 22, 2010

To raise funding, they developed a variety of programs to expand their outreach, including The Team in Training Program , which offers group training to those interesting in running a marathon to raise money for the cause. Political strategy is one of the best examples of where connecting with a core group of core supporters is key.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 31, 2010

I’ve seen some linkedin groups with great discussions. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Kaizen Blog with Valeria Maltoni is one that has remained small but always guarantees great interaction and conversation.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. Honestly, as an employer, the idea that there can only be a select group of firm experts makes my blood boil. It’s a big world out there.)

Social Media 138

Social Media Strategy Consultant SEO 138

Webbiquity SMM

DECEMBER 4, 2012

Guest blogger Lilach Bullock shares a handful of tips for increasing web traffic from social media, including being active and engaged (“The one thing that most business owners using social media don’t do is listen”) and making influential links (“identify a list of key influential people in your industry and engage with them.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 9, 2010

You can see alot of this in the 'green living' industry – folks call it greenwashing. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. Thsi is kinda like that since you really have to vet the REAL folks and the posers. How can I help you?

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

MARCH 9, 2010

But I think that we must understand that all social media sites do not work for every industry. In social media the waste is in man hours rather than media dollars. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group.

Social Media 133

Social Media Strategy YouTube LinkedIn 133

Convince & Convert

SEPTEMBER 15, 2010

It doesn’t matter what industry you’re in, you have interesting stories to tell. Finding and sharing them is the first step toward social media success. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

AUGUST 4, 2010

In my world, marketing and customer service go hand in hand – the moving industry gets a pretty bad rap, so a lot of my social media outreach is directed around advice and customer service issues. Many citations to the article discuss this and its effectiveness in the hospitality industry. Thanks for the link.

Social Media 130

Social Media Strategy Comments Course 130

Convince & Convert

SEPTEMBER 21, 2010

For example, when I’m ready to invite people to my new Facebook Fan Page, I can use Flowtown to determine which of you are active on Facebook, and send an email only to that group. Helps us all in the industry! link] James Ball The 39 Social Media Tools I’ll Use Today [link] [link] jaybaer Definitely aesthetic.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. How can I help you?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

With quite some of my industry colleagues we have had maybe a bit different approach to the game – living in Czech republic you might realize some of the downsides of the FB hype even more than in US. link] [link] Whole Brain Group Interesting read: Three Ways Facebook is Killing Your Website. How can I help you?

Facebook 167

Facebook Consultant Social Media Sites 167

Techipedia: Tamar Weinberg

JUNE 23, 2010

Groups : Facebook Groups still exist, but I wouldn’t encourage using them unless you’re looking to maintain a fully closed and private community in the confines of the service. Normally, Groups exist to let people congregate around a common interest. And if it does still exist, a Facebook Page may make sense.)

Facebook 268

Facebook SEO Policies Groups 268