Small Business Mavericks

MARCH 25, 2012

Google have added two new features to their Analytics tool. These are two areas that we know Google are keen to include in their search algorithms. The new tool added to Google Analytics makes it easy to see at a glance how a page is performing over time. Google Analytics is by no means a comprehensive analytics tool.

Analytics 161

Analytics Sites Google Influencer 161

Sprout Social

JANUARY 11, 2024

That’s where metrics come in. From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Webbiquity SMM

OCTOBER 22, 2021

Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list. Return to Google for competitive analysis.

Social Media 205

Social Media Tips Metrics B2B 205

Convince & Convert

MAY 5, 2012

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Knowing that Pinterest sends a ton of traffic to your site should CREATE questions in your company , not answer them. Do they ever return to the site? Is Pinterest More Like Google Than Facebook?

Metrics 145

Metrics Social Media Posterous Aggregator 145

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. However, there was once an exception.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. However, there was once an exception.

Metrics 60

Metrics Analysis SEO NoFollow 60

Razor Social

DECEMBER 1, 2020

You ran Google Page Speed Insights test and you got a low score but the stats displayed are a bit confusing? Google wants to provide the best possible user experience to users. Google wants to provide the best possible user experience to users. What is Google PageSpeed Insights? Wondering if your website is fast enough?

Google 107

Google How To Guidelines Real Estate 107

Small Business Mavericks

JANUARY 29, 2014

Here are 8 key metrics you should keep an eye on and know off the top of your head. Mobile Engagement – How many of your website visitors access your site from a mobile phone? In some niches, this metric is even more important. Tracking & Analytics facebook metrics search engines Social Media Twitter'

Metrics 93

Metrics Engineering Mobile Analytics 93

Convince & Convert

JANUARY 11, 2011

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. and then applies some fancy algorithmic voo doo to arrive at a unified metric. My favorite is Open Site Explorer from SEOmoz.

Metrics 160

Metrics Postrank Social Media Klout 160

Social Media Strategies Summit

FEBRUARY 1, 2024

Step #1: Identify Your Social Media Competitors Google might seem like an odd place to start a social media audit. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Once logged in, click the big box that says Discover new keywords. How large is their following?

Analysis 186

Analysis Social Media How To Hashtag 186

Convince & Convert

MAY 2, 2016

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. Vanity metrics are those sneaky metrics that make you feel good (Followers!

Metrics 60

Metrics Social Media Marketing URL 60

Small Business Mavericks

DECEMBER 30, 2013

1 site online, and you may know that social media traffic has been on a steady rise, as well. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. LinkedIn delivers a lot of traffic to B2B sites. StumbleUpon. Of course, not all traffic is equal. Social Media'

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Kikolani

JANUARY 29, 2013

Whether you’re blogging for personal, professional or business; Google Analytics can offer a wealth of data – where your visitors are located, the search terms they used to find you, how much time they spent on your site and so on. How to Set up Internal Site Search in Google Analytics. Login to Google Analytics.

Sites 139

Sites Data Metrics How To 139

Writtent Blog

JULY 11, 2014

Here are 9 content metrics that will help you determine tangible ROI from your content production. The more people like your content, the longer they stay on your site. In Google’s eyes, that’s a good thing, which leads to a ranking increase. Which of these 9 content metrics are you already measuring?

Metrics 102

Metrics Content ROI Cost 102

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. Use your bounce rate metrics to find the flaws in your website. Bounce Rates.

Metrics 60

Metrics Marketing Content ROI 60

Sprout Social

NOVEMBER 21, 2023

For example, you might find your competitor gets consistently get good reviews on Google about their customer service. Step 3: Benchmark the sources and metrics Now, it’s time to measure and compare key metrics to understand where your business stands against the competition.

Sentiment 97

Sentiment Metrics Analysis Trends 97

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. Site Search. By Varun Sharma.

Analytics 70

Analytics Google Adwords Marketing 70

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. The Basic settings include your account ID and name.

Analytics 110

Analytics Google URL Adwords 110

Small Business Mavericks

MARCH 28, 2014

If you do any pay-per-click advertising, you would do yourself well to track your performance in Google Analytics. From this report you can determine a number of useful metrics, such as: Conversion rate by PPC ad position – Does your ad perform better in position #3 than it does in position #2? This can be easily done.

Analytics 98

Analytics Google Adwords Metrics 98

Idaconcpts

JULY 25, 2011

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a flagship service from the Google stables that furnish accurate visitor data for an online enterprise. How do I sign up?

Analytics 146

Analytics Google ROI Adwords 146

Adam Sherk

OCTOBER 6, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Get the Most Social Media Engagement? by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. on their site).

Sites 176

Sites News Postrank Engagement 176

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Convince & Convert

NOVEMBER 23, 2010

I recently gave a presentation to the Measured Marketing Roundtable at Techpoint , Indiana’s technology and economic development association, that outlines these new metric must-dos. The 4 Modern Metrics Mandates. Now, there are 4 Metrics Mandates: 1. Thus, the best metrics are those that measure behavior.

Metrics 128

Metrics Postrank Klout Marketing 128

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Google My Business GMB is another popular platform for local businesses to gain customer feedback.

Review 128

Review Brands How To Analysis 128

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 254

Google Class Creative Commons Yahoo 254

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority. 2,461,060 2 @cnnbrk 77.3% 3,139,883 3 @TIME 76.9%

News 165

News Sites Twitter Digg 165

Buzzlogix

AUGUST 22, 2017

Keep an eye on the right metrics so you’ll know just how well received that content is. You need to look at the percentage of blog traffic that you receive when people visit the site. Return visitors is one of the most important metrics you can track. Track this metric to find out if you are meeting your coverage demands.

Metrics 40

Metrics Social Media Sentiment Conversation 40

Bill Hartzer

MARCH 27, 2013

The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. Buying and selling links based on Google’s PageRank has long been a controversial topic, as well as a violation of Google’s Webmaster Guidelines. AuthorLinks Pricing.

Klout 150

Klout Buy Google Guidelines 150

Sprout Social

JANUARY 31, 2024

The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. These three metrics are considered to be the most valuable metrics to determine engagement on YouTube.

YouTube 100

YouTube Engagement Metrics Analytics 100

agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics. The most competitive aspects of Union Metrics ‘ Twitter analytics are its competitive analysis and research components. Bonus: Your Own Site.

Analytics 204

Analytics Tools Twitter Hashtag 204

Convince & Convert

AUGUST 22, 2012

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Why: View site traffic and visitor behavior exclusively from sources like Facebook, YouTube, Twitter and the like.

Analytics 150

Analytics Report Social Media Google 150

Small Business Mavericks

DECEMBER 20, 2013

The one question that keeps popping up regarding the loss of Google’s keyword data is, “How can we track which keywords people are using to find our website?” ” It’s a good question and there’s no easy answer, but if you look at your referrer logs, you can see what pages site visitors enter your website by.

Metrics 101

Metrics Paid Search Small Business Organization 101

Oktopost

NOVEMBER 23, 2020

The trick is knowing what metrics to identify and how to measure them. Studies have shown that about half of all marketers are only using the most basic metrics to measure the results of their efforts. With the right metrics, you can build more effective campaigns, budget more accurately, and correctly calculate your ROI.

B2B 125

B2B Marketing Metrics ROI 125

Hootsuite

MAY 21, 2020

Social media monitoring helps you track key social metrics like brand awareness and social share of voice. Google Alerts. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. ReviewInc lets you view more than 200 popular review sites from more than 100 countries.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. And besides that, most sites only offer no-follow links. Improve ranking on Google with local SEO. It also takes up more valuable real-estate on the front page of Google. Social media traffic.

SEO 115

SEO Social Media Reputation Real Estate 115

agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. This goal makes sense mostly for sites that sell ads. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). On-site engagement. Unlike the above metrics, this one should be going down.

Social Media 171

Social Media Strategy Marketing How To 171