Convince & Convert

FEBRUARY 26, 2016

I am ready to proclaim that 2016 will be the Year of Mobile. Quite frankly, if I hear someone actually proclaim that—and I know if I Google “Year of Mobile,” I’ll find plenty of articles in my search results—I will bang my head against the nearest wall until it is stricken from my memory. The world is mobile.

Mobile 60

Mobile Survey Marketing Newsletter 60

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Here are 8 key metrics you should keep an eye on and know off the top of your head.

Metrics 93

Metrics Engineering Mobile Analytics 93

Social Media Marketing

FEBRUARY 8, 2021

Digital marketing has been a key element in the overall marketing strategy of businesses. Marketers usually combine numerous strategies in campaigns, especially since new and improved digital marketing developments are emerging. 20 Effective Digital Marketing Tools 1. Google's first organic search alone gets 32.5%

Types 90

Types Marketing SEO Affiliate marketing 90

Socialmedia.biz

AUGUST 21, 2018

In the fast-paced, technologically advancing digital marketing industry, marketers are constantly changing the way brands, especially B2C businesses, engage with their target audience online. Simple: Track metrics that are important to the growth of your business. Impressive, isn’t it?

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. So it’s no surprise that more than two-thirds of marketers cite measuring metrics as their top priority. Measuring your metrics helps connect the dots between the information you have and understanding what that data means.

B2B 62

B2B Marketing Metrics Adwords 62

Twist Image

FEBRUARY 24, 2017

The discrepancy between what I see when I engage with a brand "out in the wild" (meaning, when I shop, search and try to inform myself) verses what I see when brand leaders get up on stage to talk up the marvellous marketing initiatives that they are engaged with during an industry event, could not be further apart. Don't worry! Give it up.

Mobile 68

Mobile Brands Data Analytics 68

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. Here are a few: Helps you keep track of essential metrics like conversions, events signups, traffic referrers, and more. The Best of Google Analytics.

Analytics 70

Analytics Google Metrics Statistics 70

Idaconcpts

JULY 25, 2011

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. How do I sign up?

Analytics 146

Analytics Google ROI Adwords 146

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

YouTube 145

YouTube HootSuite Marketing Video 145

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. A property can be your website, blog, subdomain, or mobile app.

Analytics 110

Analytics Google URL Adwords 110

Jon Loomer

NOVEMBER 22, 2019

Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Here’s an example of the metrics that Facebook provides for a post I published that was never promoted as an ad. Google can’t do this. But, guess what?

Organization 212

Organization Conversation Facebook Metrics 212

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

SEPTEMBER 10, 2020

Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Marketers today are laser-focused on metrics (particularly conversions) and growth. That’s exactly why there’s an emerging emphasis on UX for marketers. Why UX for marketers matters so much.

Tips 127

Tips Sentiment Marketing Real Estate 127

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

AUGUST 5, 2015

Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use.

Metrics 100

Metrics Marketing How To Engineering 100

Webbiquity SMM

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Survey Metrics 100

Razor Social

JANUARY 10, 2018

Your content marketing takes too much time…. As someone who relies on content marketing for our business I know from experience how powerful it can be. But…content marketing is also hard and it takes a well-thought-out strategy and a focus on performance measurement and continuous improvement to make it successful.

Content 104

Content How To Marketing Metrics 104

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. A lack of mobile. Website is not responsive. The statistics don''t lie.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Sprout Social

JANUARY 27, 2021

In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Think of it as YouTube’s version of the Google Analytics homepage. Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. YouTube Analytics: General Reports.

Analytics 142

Analytics YouTube Video Embedding 142

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Apple and Google Play users have downloaded the TikTok app over 1.5 Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . blockquote.tiktok-embed { all: unset !important;

Advertising 141

Advertising Marketing Campaign Hashtag 141

Hootsuite

MARCH 11, 2020

However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes. For example, in the Discover section Snapchatters can see content made by brands using Snapchat for marketing, like Cosmopolitan magazine and MTV. 11 essential Snapchat marketing tips for business.

Marketing 145

Marketing URL Features Platform 145

Buffer Social

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. That’s why we’re such big fans of quick and efficient marketing graders. That’s why we’re such big fans of quick and efficient marketing graders. Hubspot’s Marketing Grader.

Social Media 70

Social Media Marketing URL Metrics 70

Visually SM

OCTOBER 29, 2020

In this case, the platform becomes a way of generating awareness, conversions, sales, as well as boosting your Digital Marketing strategy. Source: Digital School of Marketing. The plan also contains the metrics you look at when analyzing your pages. According to Marketing Land’s Aaron Strout , there are 1.68

Social Media 130

Social Media Engagement Strategy How To 130

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. Integrations: Let you integrate the link shortener with other tools in your marketing stack. You can create links directly from your other marketing tools, like Sprout Social, via the Bitly integration. Create mobile-deep links.

URL 105

URL Engagement Domain Name API 105

Hootsuite

MARCH 23, 2022

Go to the App Store (for Apple iOS) or the Google Play Store (for Android) and download the app to your device (if you haven’t done so already!). New Snapchat analytics metrics. Conviva’s metrics pack a punch, especially with its daily automated data collection and long-term reporting. 7 Snapchat metrics to track.

Analytics 144

Analytics Tools How To Metrics 144

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Nine Blog Metrics. Six Twitter Metrics. Six LinkedIn Metrics. Five Facebook Metrics. Ten YouTube Metrics. Overall traffic.

Social Media 194

Social Media Metrics ROI Klout 194

Hootsuite

MAY 26, 2021

But, as the buzz around it grows (there are currently 169,000 Google searches for the phrase “Instagram Reels” per month!), marketers have unsurprisingly become eager to measure their performance. Useful Reels metrics. Reels analytics metrics. Instagram Reels engagement metrics. Accounts Reached. Accounts Reached.

Instagram 142

Instagram How To Metrics Template 142

Oktopost

APRIL 20, 2021

Search Engine Optimization has long reigned as the key metric for evaluating a website’s ranking, but a significant change may already be underway. SEO has always been inextricably tied to the Google algorithm, a constantly shifting target that undergoes hundreds or even thousands of alterations and updates per year. Dwell Time.

SEO 62

SEO Engagement Real Estate Metrics 62

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Just look at how often Google changes the rules and metrics for SEO! Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Sprout Social

AUGUST 3, 2022

Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. Outstream ads. Masthead ads.

YouTube 111

YouTube Advertising CPA Cost 111

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. Why the explosion of video content? Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. As a marketer, my gut reaction is always the same: "whoops. As a marketer, my gut reaction is always the same: "whoops.

Mobile 40

Mobile Advertising How To Analytics 40

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Your Escape From 9 to 5

APRIL 15, 2022

Google, the world’s top search engine, is instrumental—if not the instrument—to the rapid flow of information. In its website, Google shares its goal: “to get to you to the answer you’re looking for faster, creating a nearly seamless connection between you and the knowledge you seek.”.

SEO 74

SEO Social Media Engineering Social Media Management 74