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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. There are a few easy ways you can try your hand at content curation: Share an article by industry thought leaders with your own thoughts on it. Set up a Stream monitoring keywords related to you or your industry.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 101
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How to Choose the Right Social Media Marketing Agency: What to Look for and What to Ask

agora pulse

Have you decided to turn to a social media marketing agency for all your social media needs? Either way, it’s time to look for a social media marketing agency to handle your requirements. That may then need to go up through the approval channels, including … Your marketing manager. Because nobody will say the price!

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Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers

Buffer Social

In contrast, Buffer supports 10 channels, including LinkedIn, Mastodon, Twitter, TikTok, Shopify, and Google Business Profiles, with YouTube coming soon. This is despite the fact that both plans have a similar price point ($45 for Buffer, $40 for Tailwind). The limited Tailwind plan might make marketers look elsewhere.

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

If there’s one thing social media marketers need more of, it’s time. Hootsuite offers so many features to help social marketing teams collaborate and manage their tasks better, all from one easy-to-use dashboard. Pricing: Starts at $99/month per user with a 30-day free trial. Pricing: Trello offers a free plan for individuals.

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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?