Social Media Today

MARCH 12, 2023

Get your SEO efforts back on track with this checklist.

SEO 171

SEO Tips 171

Ignite Social Media

JANUARY 8, 2024

Think of this as the timeless content that keeps on giving. It’s the post that never goes out of style and continues to engage your audience long after it’s been published. It’s in contrast to seasonal, or time-limited content. What does De-influencing mean? What does Hate Follow mean? Hey, engagement is engagement!

Social Media 124

Social Media CPA CPM CPC 124

SocMed Sean

APRIL 21, 2022

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? You can reactivate your account 24 hours after you’ve hibernated it by logging back into your account. Head to the How you get your notifications. Who can reach you – Who you’d like to get communications from.

LinkedIn 261

LinkedIn Notification Data Sites 261

Hootsuite

APRIL 25, 2024

Then, repost the relevant content that gets caught in your digital net. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Trend-tracking. Spot potential brand crises early by tracking brand mentions. Simply repost someone’s content on your Story.

Curation 75

Curation Social Media Management Tools Social Media 75

Jon Loomer

NOVEMBER 1, 2022

Just in time for the holidays, Meta is bringing back 28-day click attribution. When 28-day click attribution existed, we’d often get questions about whether Facebook ads reporting was inflated. Just a few days ago, Meta brought back the Compare Attribution Settings feature. So, how could they bring it back now?

Privacy 206

Privacy Advertising Aggregator Report 206

Social Media Today

OCTOBER 26, 2022

Meta wants to reassure investors that it has a plan to get its revenue growth back on track.

Report 149

Report 149

Jon Loomer

FEBRUARY 14, 2024

The Facebook pixel was original a conversion pixel that was only used for tracking. The Universal Standards of Meta Ads These things were true for Facebook advertising back in the day. There’s no better way to get comfortable and gain confidence with Meta advertising. The best ad gets conversions.

Advertising 176

Advertising Metrics Cost Sentiment 176

Sprout Social

FEBRUARY 15, 2024

When an audience is fully engaged, they don’t sit back and passively scroll through your social posts. It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Audience engagement is any interaction between your target audience and your brand.

Engagement 106

Engagement Tips Loyalty Metrics 106

Jon Loomer

OCTOBER 4, 2023

Meta advertisers have plenty to get confused about. In order to pass standard events back to Meta, you’ll need to utilize the Meta pixel or Conversions API (or both). You would create a custom event when a standard event doesn’t accurately reflect the action that you want to track. Are they used for reporting?

Eventful 184

Eventful Conversation Embedding URL 184

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. When you’re already spread thin, every minute counts.

Template 79

Template Templates Social Media RFP 79

Hootsuite

OCTOBER 12, 2023

Plus, track content from every social media platform all in one place. You’ve shared which donuts you want back, but how about Timbits? For example, if you run a restaurant and you often get feedback that the music is too loud, turn it down. Without an active presence, customers may choose to shop elsewhere.

Social Media 120

Social Media HootSuite How To Template 120

Amy Porterfield

SEPTEMBER 6, 2022

When you feel like a total failure, these 4 strategies will get you back on track If you’re a living, breathing human being, then I’d hedge a bet that there have been times where you’ve doubted yourself and your capabilities as an entrepreneur. In fact, you’ve probably even wondered, ‘Am I even cut out for […].

Strategy 125

Strategy Marketing 125

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Jon Loomer

FEBRUARY 24, 2021

Look, I get it. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. Assuming half-ish opt-out of tracking, I’d see a 4-percent direct impact to custom audiences.

Advertising 216

Advertising Facebook How To Privacy 216

Ignite Social Media

OCTOBER 23, 2023

Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited. Entertaining branded content that gets users engaging with your brand builds that important foundation. And those links in bio will almost never be clicked.

Conversation 110

Conversation Marketing API Analytics 110

Sprout Social

APRIL 16, 2024

By tracking conversations, sentiment data and other relevant information, they provide insights into audience preferences and behaviors. It will automatically suggest related keywords based on the keyword you initially provide, so you can get the insights you’re looking for even faster.

How To 99

How To Sentiment Template Templates 99

Jon Loomer

NOVEMBER 24, 2021

This data combines with Facebook pixel data to improve conversion tracking, optimization, and targeting capabilities. If you want to select from current Facebook Conversion API partners, you get 11 options. Let’s get to it… Create an AWS Account. Get Started. We’ll get to that. Set Up your DNS.

API 206

API Conversation Facebook How To 206

Jon Loomer

DECEMBER 4, 2023

There are four factors that, if you consistently prioritize them and get them right, will lead to high-performing Meta ads. I’m confident saying that if you aren’t getting the results you want, it’s likely due to a combination of these factors. You didn’t just get a great CTR or other surface-level result.

API 175

API Conversation Eventful Advertising 175

Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. A refresher on pixel events. Find Location.

Eventful 174

Eventful Tools How To Facebook 174

Hootsuite

MARCH 1, 2024

Welcome back. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients. Luckily, Threads post scheduling is now available through Hootsuite. 1 Social Media Tool Create. You can log in here.

Instagram 107

Instagram HootSuite How To Social Media Management 107

Proactive Report

OCTOBER 30, 2023

Now is not the time to pull back on PR and marketing efforts. Get smart and strategic, so you still meet your goals. The trick to getting good content from an AI service is to learn how to write excellent prompts. It’s time to start thinking about your 2024 marketing and PR strategies. Now is the time for intelligent promotion.

Trends 72

Trends Marketing Wikipedia Survey 72

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. Whether it’s entertainment, information, arts and crafts tutorials, or even children’s lullabies, your video should always appeal to a certain audience you want to come back for more.

Social Media 150

Social Media Video Feed Feedly 150

Jon Loomer

FEBRUARY 5, 2024

Get this wrong, and your mistakes spill down through every step of your advertising. Let’s get to the most common attribution mistakes… What is Attribution? You’ve done everything on the back end to make sure that results are reported accurately and completely. Maybe you are making some of these mistakes.

Advertising 177

Advertising API Eventful Conversation 177

Jon Loomer

DECEMBER 23, 2020

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. Going forward, apps will be required to get permission from users to track them or access their device’s advertising identifier.

Facebook 217

Facebook Apple Privacy Advertising 217

Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. But getting the pixel and events installed correctly has been a chore, particularly for those who are less technical or lack the staff and resources to handle some basic code. A refresher on pixel events. Find Location.

Eventful 162

Eventful Tools How To Facebook 162

Writtent Blog

NOVEMBER 24, 2023

A good way to get started is to check out your competitors. If you can’t sit down for a few minutes and come up with at least 30 blog topic ideas , you need to go back to Step 1 or Step 2 and change something. If you’re seriously thinking about jumping on the content marketing bandwagon, you need a business blog.

How To 98

How To Consultant Domain Name Hosting 98

Hootsuite

JANUARY 11, 2022

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. For instance, you can track: Total traffic to your site and traffic sources (including social networks). See how many sales conversions your business gets from social media.

Analytics 145

Analytics Google Social Media HootSuite 145

Hootsuite

OCTOBER 11, 2022

Keep reading to find out why social mentions are so important, how to track them, and how to best respond to people talking about your brand. With @mentions, the social user is usually trying to get your brand’s attention. Monitoring social mentions gives you the chance to respond to a developing crisis before it gets out of control.

HootSuite 145

HootSuite How To RSS Feed 145

Jon Loomer

MARCH 8, 2022

The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. Here’s the crazy thing: It still has the exact same limitations and bugs that I experienced way back then. So, you would click “Track a URL.” Problem: Track New Button.

Eventful 195

Eventful Tools URL Issues 195

Jon Loomer

FEBRUARY 1, 2022

Even when it’s never clear what’s led to a drop in performance, iOS 14+ often gets blamed. That prompt, you’ll recall, gave users the ability to prevent an app from tracking them across apps and websites. Truthfully, the primary culprit may not be the direct impact of iOS 14+ to drops in performance.

Facebook 205

Facebook Aggregator Eventful URL 205

Hootsuite

JULY 25, 2022

Back in March 2022, Adam Moserri made a surprising announcement via Instagram Stories. In a classic Experiments blog move, we decided I should put my personal Instagram account through the wringer and get to the bottom of things once and for all. Let’s get into it! Save time and get results. And I’m fine with that!

Hashtag 144

Hashtag SEO Instagram HootSuite 144

Sprout Social

APRIL 27, 2022

Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Makes it easy to track engagement. What is a URL shortener?

URL 105

URL Engagement Domain Name API 105

Convince & Convert

DECEMBER 6, 2023

Getting personal can also go a long way in delivering exceptional experiences for customers. These companies get back to their customers through the comment section or direct message (DM). Image via Khoros However, when looking to resolve problems, customers hope to get a response in less than an hour.

Social Media 143

Social Media Hubspot Statistics Survey 143

Hootsuite

DECEMBER 12, 2023

Share your best tips for employees to get the great performance reviews they want or land their dream job. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Whether you’re B2B or B2C, your customers want to engage with humans on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Jon Loomer

OCTOBER 3, 2021

The central force here is iOS 14 (and then iOS 15), the ATT Prompt , and the resultant impact to tracking users across devices and websites. So, let’s back up for a minute to explain what the Attribution Setting is, the history of default attribution, and how the change may impact your reporting. .” The Latest Change.

Facebook 210

Facebook Report Conversation Advertising 210

Hootsuite

APRIL 26, 2021

One of the greatest benefits of social media advertising is the ability to test, track, refine and target your ads with laser precision. It collects data that helps you track conversions from Facebook ads , optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website.

API 145

API Facebook How To Eventful 145

Ignite Social Media

MAY 27, 2021

The Addition of App Transparency Tracking. update (that rolled out this May) by offering users a choice to “opt-out” of app tracking (that includes across other websites) while Facebook has been raising loud sirens , screaming about how the impact is hurting small business advertisers who depend on the tool to promote themselves.

Privacy 155

Privacy Social Media Apple Advertising 155