Focus Group, Forums, Groups and Marketing

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing

Marketing Survey Skills How To

How to supercharge your marketing strategy with AI automation

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Let’s dive into some of them in detail.

Strategy

Strategy Sentiment Patterns Marketing

Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite

HootSuite URL Analytics Forums

The Social Listening Playbook for Super Eager Marketers

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Hashtag

Hashtag Marketing Focus Group Conversation

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring

Brand Monitoring Tools HootSuite Brands

How to use social listening tools for business-wide success

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

Tools

Tools Sentiment How To Team

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs.

Authentication

Authentication Analysis Sentiment Tumblr

Want to Market Better? Think Like a Consumer

ProBlogger

APRIL 23, 2014

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him.

Marketing

Marketing Forums Focus Group Case Study

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities

Communities Groups Groups Social Media

Seven Ways to Use Social Media for Business

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media

Social Media Research ROI Technorati

The pros and cons of social media

Sprout Social

DECEMBER 5, 2022

Social gives you the opportunity to get insightful feedback on your product or service all while building a community that can further amplify your digital marketing without having to spend large advertising budgets.”. Social media is an always-on focus group. Enables instant communication. Ability to crowdsource.

Social Media

Social Media Crowdsourcing Privacy Comparison

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Imagine you were thinking about starting a new, online forum dedicated to a method of outdoor cooking growing in popularity. Google AdWords Keyword Tool. Google Correlate.

Tools

Tools Patterns Adwords Advertising

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media

Social Media ROI Social Networking Foursquare

Crowdsource Your Way to the Best Landing Page

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Test, Evaluate, and Adjust (and be ready to do it again) Crowdsourcing is a great forum to support A/B testing. That’s one of the cornerstones of good customer service.

Crowdsourcing

Crowdsourcing Exercises Focus Group Forums

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7% Sentiment may even out in short order.

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

Social Media Is CRM

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

Social Media

Social Media Social CRM Repository Wiki

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture.

Data

Data Focus Group Compete Twitter

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands

Brands Message Boards Travel Forums

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Especially in a highly subjective arena like advertising, tastes vary widely. Hell, 12.7% Sentiment may even out in short order.

Sentiment

Sentiment Sysomos Crowdsourcing Visible Technologies

How to Use Facebook Groups to Grow Your Business and Engage Customers

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. Seems like the perfect opportunity to bring people together… and build a great marketing platform while you’re at it. Facebook page vs. group. Facebook group types.

Groups

Groups Groups Engagement Facebook

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands

Brands NoFollow Marketing How To

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. Feel Free To Ask Your Questions.

Yahoo

Yahoo Social Media URL Brands

Social Media a CRM perspective

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License.

Social Media

Social Media Social CRM Reputation Widget

The digital marketing trends & ideas to take into 2017, and beyond

Audiense

DECEMBER 19, 2016

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. Chances are, there are smaller influencers or groups who have far more clout in your area. Lucy Clarke , marketing director, Social Chain. Henry Taylor, World Economic Forum.

Trends

Trends Marketing Forums Microsoft

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. I would like to see the Digg forum come on line and I would like to see them hold true to thiner word about town hall meetings. This was not addressed in the chat.) Thanks again for covering this.

Digg

Digg StumbleUpon Communities Upcoming

Social Media Informer

Make Each Dollar Count: How to Maximize Marketing Budget in 2024

How to supercharge your marketing strategy with AI automation

Trending Sources

Dark Social in 2023: Here’s Why (and How) You Should Track It

The Social Listening Playbook for Super Eager Marketers

14 Social Listening Tools for Effortless Brand Monitoring

How to use social listening tools for business-wide success

Drive authentic connection at scale with a sophisticated listening solution

Want to Market Better? Think Like a Consumer

Nuggets from Social Media workshops as of late. : Community Group Therapy

Seven Ways to Use Social Media for Business

The pros and cons of social media

3 Free Online Tools for Customer Insights + Win a Copy of Youtility [GIVEAWAY]

6 Reasons Social Media Sucks, But You Need to Use It Anyway

Crowdsource Your Way to the Best Landing Page

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Social Media Is CRM

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

How to Use Facebook Groups to Grow Your Business and Engage Customers

Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media a CRM perspective

The digital marketing trends & ideas to take into 2017, and beyond

Kevin Rose and Jay Adelson Respond to Digg Complaints

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