Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

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Policies Resources Liveworld Social Media 419

Hootsuite

FEBRUARY 24, 2020

Can I Use This Photo on Social Media? It’s well known that images click on social media. But sourcing images for social media isn’t always straightforward. Especially if an image is used for social media marketing. Bonus: Get the always-up-to-date social media image size cheat sheet.

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Social Media Public Domain Creative Commons Fair Use 145

Harp Interactive

JANUARY 12, 2011

Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! The good news…backing up your businesses social media accounts can save time, stress and potentially lost business, plus it’s simple and in most cases, costs nothing!

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Social Media Resources RSS LinkedIn 296

Waxing UnLyrical

APRIL 11, 2011

Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors. Cartoon: HubSpot via Flickr, CC 2.0. But those numbers do nothing for your business.

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

NOVEMBER 30, 2012

Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S

Health Care 279

Health Care Social Media Insurance Education 279

Webbiquity SMM

SEPTEMBER 26, 2017

It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones. Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy.

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LinkedIn How To CPA B2B 186

Mindjumpers

NOVEMBER 18, 2010

Boye web-conference in Aarhus Denmark in search of interesting social media case studies. Whereas the first demonstrated how a small cupcake business has embraced social media in terms of marketing, this post will concentrate on how a major charity organisation uses the various platforms to raise funds.

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Social Media Conference Technorati Case Study 244

Ari Herzog

SEPTEMBER 14, 2010

We use social networking sites for different reasons, but it is crucial to grasp the WHY. Without knowing WHY we do something — and be willing to deviate and reassess our reasons when necessary — we’ll never understand HOW to do it or WHAT to do. Understand Social Media in 3 Words.

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Flickr Social Media YouTube LinkedIn 120

Harp Interactive

NOVEMBER 2, 2009

What are the top five things beginners should know about social media? The question was asked in one of the social media groups that I belong to on LinkedIn: “I’m giving a speech for … and would like to know five hot topics you think. ISMA Certified Social Media Marketing Specialist for Harp Social.

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Social Media Flickr Tweetdeck Marketing 264

Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. When you see them you try at first to plan how to respond, but sometimes have a strong urge to react. Here are 6 more tips on how to manage negative comments: Listen to what is being said.

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Comments Social Media Construction Social Media Management 214

Convince & Convert

APRIL 29, 2012

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Flickr Photo by Doc_Brown. The Social Media People Problem.

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Resources Company Social Media How To 167

Waxing UnLyrical

OCTOBER 12, 2012

“Real” people don’t “do” social media like we do. By “we,” I mean people like you and I (or, at least, like I used to be), who are on social all the time. If you don’t know how to do a SWOT analysis, you better learn. Image: Lanzen via Flickr, CC 2.0. I mean, all.

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Social Media Conference Flickr Discount 252

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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Social Media SM2 Energy Microblogging 230

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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Social Media Wikipedia Microblogging Delicious 234

Waxing UnLyrical

JULY 28, 2011

Have you come across a social media bully lately? And I’ve thought a lot about this before deciding that, in essence, people who behave like this are social media bullies. To make you engage in a behavior simply to make them happy, and pride themselves on how “influential&# they are.

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Social Media Foursquare Communities Flickr 216

SocialFish

APRIL 7, 2011

While giving a webinar, Managing the Risks of Social Media , for Higher Logic , I got an unexpected question: “Why do we need a social media policy?” Of course you need a social media policy. Every social media practitioner ( Maddie, Lindy , and me to name a few) will tell you that you need one.

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Policies Social Media Handbook Guidelines 222

Convince & Convert

MAY 14, 2013

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. He realized economies of scale by organically transferring organizational intelligence to the web where it could be found through search and shared through social media, ultimately deflecting costly inbound call center queries.

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Social Media Strategy How To Training 150

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

Waxing UnLyrical

JULY 24, 2013

and will be particularly interesting to you if you work at the intersection of health care and social media. You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. If social media and blogs in the U.S

Health Care 192

Health Care Social Media Insurance Education 192

Waxing UnLyrical

MARCH 12, 2014

No matter how old you are, it should be clear by now that there are certain things that are “quintessentially Internet” – that is, they belong to the people who were raised on the Internet, in all of its omnipresent glory. Image: Retis via Flickr, CC 2.0. Memes are also perfect for use on social sites. How to Get Started.

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Meme How To Marketing Community building 191

Devumi

SEPTEMBER 19, 2014

We talk all the time here on the Devumi Blog about how to make certain social channels work for your business, increase your followers, get more views, and better your investment in social media marketing. Something that we don’t touch on enough is how to choose a social media platform for your marketing style.

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Platform Social Media Vimeo How To 84

Waxing UnLyrical

JUNE 21, 2013

So instead, I thought I’d write about how I think you can use Twitter for PR, be they your own (personal, say if you’re a business owner also wearing your own PR hat) or your clients’/organizations’ public relations efforts. Image: TheNextWeb via Flickr, CC 2.0. Actively participate in Twitter chats.

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Twitter How To HootSuite Curation 246

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Buy Social Media Yahoo Facebook 263

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Privacy Flipboard 167

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. There you have it: my holy Trinity of managing social media. I hope this is helpful!

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

FEBRUARY 19, 2011

If you’re a social media junkie like me, how about a few other ideas? Brush up on how you can make your WordPress blog cleaner and cuter. Figure out what your story arc is – whether as a public relations professional, speaker, or business owner – and how to tell it. doing a lot of laundry, or.

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Social Media Flickr WordPress Education 198

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Social Media Class Creative Commons Flickr 224

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Share images on Flickr. One might say, “Do we really need to&# ? and you know what?

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Social Media Social Networking Education Guidelines 202

Waxing UnLyrical

FEBRUARY 7, 2012

A recent visit to our campus by journalist Chantal Hébert and her lecture “Missing the Forest for the Trees: A Look at the State of Political Coverage in the Social Media Era” had me thinking about how I use these tools. Hébert’s comment made me think about how I use Twitter. How about you? They are mindblowing.

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Social Media Flickr Feed Feedly 182

Waxing UnLyrical

FEBRUARY 15, 2011

We either work during our holidays, … except instead of being at the office we do it from home, the beach, the cabin, wherever it is we trick ourselves into believing we are getting away from it all… Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0. No one else knows how to do our jobs. How to moderate comments.

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Social Media WordPress Press Release Flickr 188

Hootsuite

JULY 29, 2021

You might be the most amazing social media manager in the world, with an impeccable social strategy and well-honed posting schedule — but that doesn’t mean you know how to take a picture. For example: even Grammy-winner Michael Bublé doesn’t know how to eat corn like a normal human.). (For Flickr Commons.

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Public Domain Creative Commons Flickr HootSuite 145

Waxing UnLyrical

MAY 26, 2011

The use of social media at our university is evolving. Image: MorBCN via Flickr, CC 2.0???. In the Fall of 2009, Education professor Alec Couros and I had a conversation about the seemingly endless number of ways social media could be used on campus. But most of the people who attended were new to social media.

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Team Social Media Aggregator Meeting 165

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Social Media Flipboard Hashtag Metrics 167

Convince & Convert

JULY 19, 2012

note: see some of Mark’s work at his Flickr account here) How did you get into this? How did you become sort of “infographic man”? Then there are so many other things that have helped it explode in the last year, especially with social media. We don’t know how to process a resume like that.

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Social Media How To Consultant Data 128

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIAL MEDIA "STRATEGY"?

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Social Media Paid Search SMS Syndication 163

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Why do you think companies struggle with social media?

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Company Social Media Posterous StumbleUpon 231

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Email me for a calendar).

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Social Media Press Release Marketing Widget 232