One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. 25 Ways to Engage a Potential Customer Using Social Media. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. For more information on starting and maintaining an RSS Feed check out  this link. They will feed your link to their subscribers and it also gives them a pride in ownership of your blog. Pick 4 Social Sites and Maximize. MORE >>

have three monitors, one of which is covered wall-to-wall with TweetDeck. TweetDeck has six columns, with my main stream, mentions, my favorite list, direct messages, a search column (currently on #Buckeyes ), and favorites. There are only three reasons to ever open a browser and use Twitter: You are on some strange computer in a library, computer cafe, or at your friends house (The one who mocks your use of social media and prefers to do things “outdoors” with people). In his free time, he does… well… social media… and publishes the  Extremely Average. MORE >>

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. You need a single Web address that people can refer to in their social channels. It costs nothing and gives you access to the extended social networks of registrants and potential registrants. Events of all sizes. AcmeForums). AcmeForum ). MORE >>

Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! recently asked on our Facebook page, “If you had only 20 minutes a day to spend on social media, what would you focus on?” Email, then Twitter, then select RSS feeds. TweetDeck. MORE >>

So, as a change of pace, here are some gems that have come about from the latest updates that are actually pretty cool from the news feed to the new Facebook Timeline Profile. The Best Facebook News Feed Setting. By far, of all things they have done to the news feed, I love this! Tired of people who feed their tweets in as Facebook updates? No updates from other apps or feeding updates from other networks. This is why I’m happy to remove 3rd party updates from my News Feed and just interact with people actually on Facebook. Social Media MORE >>