22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
The Future of TweetDeck
MAY 4, 2011
I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To be fair, that first posted on my employer’s blog.). So what happens now? A lot of doom and gloom if you believe the people over at TechCrunch (they also broke the story that a deal was done between TweetDeck and Twitter on Monday). I don’t buy the doom and gloom declaring the end of TweetDeck.
Tweetdeck Presence Felt in Twitter Redesign
DECEMBER 21, 2011
You may remember Twitter purchased TweetDeck earlier this year, and at the time there was much hand-wringing over what Twitter would do with its new toy. Then, the redesign happened and we have an answer to the question of what Twitter will do with TweetDeck. After all, Twitter’s functionality was a reason many used services like TweetDeck; and many still do. The answer?
Twitter Has Acquired Tweetdeck
MAY 27, 2011
Tweet Tuesday this week, the deal between Twitter and Tweetdeck was sealed. There have been rumours of the acquisition for several months now, but finally it was made official: Tweetdeck will be joining Twitter. Tweetdeck has so far existed as one of the leading third-party Twitter desktop applications. In other words, it is a great tool to track real-time conversations.
An Interview with TweetDeck’s Richard Barley
MARCH 28, 2011
If you use TweetDeck then you may have heard of or met Richard Barley ( @richardbarley ), TweetDeck’s Community Manager. Finally, after long delay, that interview is here (you can also listen to an extended version of this interview on my podcast, Addicted to Social Media ). What did you do prior to working with TweetDeck? TweetDeck Founder Iain Dodsworth.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.
Hootsuite vs Tweetdeck: I’m Going Owl The Way
MARCH 8, 2011
For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. And for awhile Tweetdeck was meeting my needs, but I just grew increasingly more frustrated with performance issues with the Adobe Air platform. It certainly doesn’t suffer from the slow downs I experienced with Tweetdeck. So here is my short list of things so far that have me loving Hootsuite vs Tweetdeck: Tabs – Love the tabs.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. TweetDeck.
4 Reasons Why Twitter Should Buy TweetDeck
APRIL 28, 2011
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). The news came as a bit of a surprise as TweetDeck was reported to have struck a deal with UberMedia to acquire the app for $30 Million back in February. Twitter Needs TweetDeck.
Social Media Stress Disorder
MAY 3, 2011
Kathryn sat at her desk watching her Twitter stream on TweetDeck. Has this happened to you? Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool. After a few months, they find themselves spending more and more time on Twitter, until one day they discover TweetDeck. It is all downhill from there.
Social Media Definition by Peeing [infographic]
JANUARY 21, 2011
Tweet The other night I were browsing through my following feed on Tweetdeck, looking for interesting news – a fun tweet caught my eye…. Social media (tools) are basically interactions between humans and what better way of illustrating this by grabbing on to something humans have been doing since the birth of mankind – peeing. Similar Posts: Is Social Media Just A Buzzword?
Your Definitive Guide to Social Media Image Sizes
Convince & Convert
APRIL 15, 2016
Social media platforms are always being updated, which means they’re constantly changing their profile and cover photo dimensions, layouts, and dimensions for uploaded images. It However, high-quality and creative imagery is imperative to your social media marketing success, so it’s important that you know the proper dimensions for each network you use. TweetDeck.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
How to Make Social Media Less of a Time Suck
SEPTEMBER 12, 2012
Because of the fast pace of social media, we are constantly bombarded with distractions from one social network or another. You have to participate and engage consistently, Facebook seems to change something on a weekly basis, Google has all of these animal-named announcements, new social networks pop up all the time…it’s exhausting to keep up with everything! TweetDeck.
6 Free Social Media Monitoring Tools: With Tips from Experts
JUNE 3, 2015
Social media monitoring (often called social listening) is increasingly becoming a key part of a brand, company or organization’s business strategy. But to do so effectively you need to know what tools to use and how to use them and especially for smaller companies you may want to test out some free tools before investing in a more complete social media monitoring tool.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. TweetDeck. Buffer. SocialRank. Beetailer. Piktochart.
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Good suggestions that came from the chat included using tools like Tweetdeck or Hootsuite to schedule similar messages throughout the day so all of your followers get the information, regardless of their time zone. Cheers!
Lawyers: Should You Follow Your Clients In Social Media?
JANUARY 26, 2016
Last week, a friend asked if there was prevailing etiquette regarding attorneys following and connecting with general counsel and other clients in Social Media. Bottom Line Yes, I think it is perfectly fine, and even desirable, to follow clients and potential clients in Social Media. But Really…Why Follow Them? Compare this to getting to know them at an event.
5 Must Have Social Media & Productivity Chrome Extensions
JULY 11, 2011
With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. Hootsuite vs Tweetdeck: I’m Going Owl The Way. Social Media Software
4 Tools to Streamline Your Social Media Outreach
NOVEMBER 6, 2012
Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.
Social Media Isn’t Rocket Science; It’s Social
SEPTEMBER 11, 2012
It seems to happen every time you talk to small business people about social media, doesn’t it? Since when is being social complicated? Social media is another form of simple conversation and if you’re in small business, you have to be involved in the conversation. Anyone who was using, or wanted to start using, social media for business was welcome to attend.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s not what you almost certainly think.). Visual.ly ). 8.
The 10 Golden Rules Successful Social Media Managers Live By
JUNE 9, 2016
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. From golden rules like setting proper social media goals to truly understanding consumer behavior and implementing that into your marketing strategy, this post could have taken on a variety of shapes and forms. Let’s go! 1. Communicate. Share.
Good Or Bad – You Must Engage With Your Customers Through Social Media
MAY 1, 2012
Today’s post comes from Laura Clarke,a blogger and lover of all things social media. Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! But how do you know if someone has posted about you?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing.
10 Features I Want to See in TweetDeck
MARCH 18, 2010
Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip Neal Wiser @nealwiser 10 Features I Want to See in TweetDeck 37 I have a love/hate relationship with TweetDeck. And yet, there’s still so much more I want to get out of TweetDeck. hope Tweetdeck is listening.
Tweetdeck to Facebook: See Ya Later!
Small Business Mavericks
MAY 3, 2013
Tweetdeck is dropping Facebook like a hot potato. But that’s not all that Tweetdeck recently announced on its blog. They’re also dropping some of their own apps, including Tweetdeck AIR, Tweetdeck for Android, and Tweetdeck for iPhone. Of course, Tweetdeck’s web-based platform has been increasing in popularity. Here’s what tweetdeck says about it: In many ways, doubling down on the TweetDeck web experience and discontinuing our app support is a reflection of where our TweetDeck power-users are going.
How to Use Social Media for Marketing Research
MAY 8, 2013
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool. Before you can begin to sift through your various social media platforms for information, you must first form a research plan. Using Social Media to Track Trends.
Four Social Media Questions (and Answers)
MAY 25, 2011
Social media questions, that is. Is Twitter buying TweetDeck ? According to The Guardian , there is talk that Twitter is in negotiations to buy the London-based, 15-person company, TweetDeck for – wait for it – $40 million! TweetDeck has never turned a profit, and this will be Twitter’s sixth acquisition, so where’s the rub? Dot com bubble 2012
The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)
SEPTEMBER 17, 2012
In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. The findings are based on a survey, conducted among 469 marketers from wide varieties of industries, company sizes and levels of social marketing expertise. Platforms. Monitoring.
Social Media Updates: August
SEPTEMBER 4, 2015
Another month, and many more social media updates to help businesses interact better with their followers. This is a breakthrough in managing your Instagram presence right alongside all your other social media activities, from the comfort of Hootsuite. August Social Media Tip. The post Social Media Updates: August appeared first on yMarketingMatters.
5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself
AUGUST 8, 2012
One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success.
Twitter Brand Pages are Pointless
DECEMBER 13, 2011
have three monitors, one of which is covered wall-to-wall with TweetDeck. TweetDeck has six columns, with my main stream, mentions, my favorite list, direct messages, a search column (currently on #Buckeyes ), and favorites. ” My point is this, if you are reading this post, you are likely serious about social media. Twitter introduces brand pages. Let me explain.
How To Develop a Routine to Manage Social Media
APRIL 18, 2012
When it comes to your social media routine keep it simple. There is too much information floating around out there on social media to consider it all. Bottom line, if how you’re using social media isn’t helping you meet your goals, DON’T DO IT! Start by getting tools that make your social routine easier. SEO and Social Media.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Extremely handy while traveling, I also highly recommend Nutshell for casual social media users. Smart.