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Industry benchmarks to inform your social media presence

Sprout Social

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Inbound messages.

Industry 123
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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

“ The interesting thing about the World Cup and a lot of sports is that they bring people together, whether it’s a bar or restaurant or these viewing parties,” Jeff says. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 148
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Brands to watch on social media right now

Sprout Social

Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. “As someone who is over-caffeinated 99.9% lacolombecoffee. Save us a cup. coffee #coffeetiktok #fyp. ?

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. Listen Now. The RSS feed is: [link].

Brands 128
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Brand awareness: What it is and strategies to improve it

Sprout Social

Fast food, retail, sports—those brands can get experimental. For example, check out how Hinge has their Twitter profile set up. After all, what works best on Instagram might not be prime for Facebook or Twitter. Share of voice compares your brand’s market share on social to its top competitors. Repurpose your content.

Strategy 131
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The Best Job in Social Media

Convince & Convert

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. With Charlie’s help, social has taken golf from a Thursday-through-Sunday sport to a 24/7 sport. Huge thanks to our amazing sponsors for helping us make this happen.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. From Janrain , a free guide to improve your conversion rates and your data quality.

Curation 131