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Industry benchmarks to inform your social media presence

Sprout Social

Industries that publish more posts per average per day were media and entertainment (67), sports (42) and retail (36). Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Engagements received on brand content.

Industry 123
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How COVID-19 has changed social media engagement

Sprout Social

Updates to Twitter times to post. Updates to Twitter times to post. Twitter patterns of usage have remained slightly more consistent pre- and post-COVID response. the current best time to post on Twitter is Friday 7–9 a.m. Retail, consumer goods, and education sent messages also dropped, though less dramatically.

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How Sprouts Farmers Market is Serving Up Social Retail Success

Convince & Convert

. “ The interesting thing about the World Cup and a lot of sports is that they bring people together, whether it’s a bar or restaurant or these viewing parties,” Jeff says. ” Holy Social Budweiser and Twitter have teamed up to present the 2014 FIFA Man of the Match. via FIFA.com Nick loves this idea.

Retail 146
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Brands to watch on social media right now

Sprout Social

Delta: Twitter polls. “I I love Delta’s recent experimentation of pairing Twitter polls with media. Their Twitter in particular is awesome, and they are creative with their use of threads and replies.”. “As someone who is over-caffeinated 99.9% lacolombecoffee. Save us a cup. coffee #coffeetiktok #fyp. ?

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. James Royer, Tampa Bay Lightning @jamesroyer. Listen Now. The RSS feed is: [link].

Brands 127
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. 36% of consumers follow brands on Twitter. Why you should be on Twitter. — Complex Sports (@ComplexSports) June 8, 2021.

Platform 118
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Hello from the outside: Exploring the great outdoors while staying close-to-home

Sprout Social

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes.

Travel 121