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How marketing automation empowers your team, and whole org

Sprout Social

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

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#SproutChat Recap: Social Media & Marketing Resources Roundup

Sprout Social

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. Breaking News about Social Media Networks.

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The TOP 25 Must-Read Internet Marketing Blogs

Writtent Blog

With the TOP 25 internet marketing blog list in your Feedly account – you’ll have everything you need at your fingertips. If you’ve heard of Hubspot and Content Marketing, you must have heard of Marcus Sheridan, the “pool guy.” Add this blog to your feedly – and you’ll get even more battle-tested tips and tricks.

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Generational POVs: Ad Personalization

Likeable

It’s no secret that social media has become a playground for targeted advertising over the last decade. The exponential growth of this feature and ubiquity of ads on social media both raise the question: Do people even like it? Subscribe to our newsletter to stay up to date with the latest in social media.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

Meanwhile, Hubspot research found that 65 percent of companies said generating traffic and leads was their top marketing challenge. T-Mobile CEO John Legere is incredibly active on social media. Sign up for the Convince & Convert ON email newsletter. Click To Tweet. T-Mobile, the Reception We Were Looking For.

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5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster

Buffer Social

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. If you have a backlog of successful social media content , it’s likely that the content will perform well again in the future.

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