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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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New: Visually Plan & Schedule Your Posts with the Later Mobile App

Later

Today we’re announcing four (yes, four ) exciting features on the Later mobile app, making it easier to visually plan, schedule, and manage your social media directly from your phone. Not using our mobile app yet? Step aside desktop, Later users can now set up Auto Publish direct from mobile! . 2: Calendar View on Mobile.

Mobile 56
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10 Video Marketing Trends You Need To Follow in 2019

Social Media Strategies Summit

For years, marketing experts have been discussing the importance of video in content marketing. One year ago, Facebook’s Mark Zuckerberg said that the future of the platform was video. Video content is easy to consume and resonates with today’s on-the-go consumers. So where is video headed in 2019? Source: Instagram ).

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5 Tips for Perfecting Your Business Strategy on Pinterest

Ignite Social Media

While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other upcoming features. Optimize for Mobile. Make sure your Pinterest Ads are targeting mobile devices so you’re not missing audiences. Leverage Shoppable Features. Recent research shows pinners are 2.6X

Strategy 203
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Top Instagram Hacks and When to Use Them

Social Media Strategies Summit

That goes for Instagram Reels, regular feed posts, and even Instagram Stories. Whereas you can add up to 30 hashtags to Reels and feed posts, Instagram only allows you to add a single hashtag to Stories using the dedicated hashtag sticker or up to 10 if you add them as text. Reserve your space at our upcoming social media conference !

Instagram 221
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The News Feed is Outdated: How Stories Changed the Way I Think About Social Media

Buffer Social

Right now, the standards we expect on the web are being re-written for mobile. The News Feed is outdated and stories are becoming the default for content consumption. Facebook, for example, didn’t invent the vertical scrolling feed. Facebook, for example, didn’t invent the vertical scrolling feed.

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How Government Agencies Can Consistently Create Great Content

Social Media Strategies Summit

Most importantly, it evolved to video — a format that plays consistently well on social channels. Indeed, Twitter’s figures show that video posts generate 10x more engagements than non-video posts. For that reason, Matt recommends taking 10 minutes to scroll through your social feeds and look for ideas daily. “I’m

Content 163