Experiment: Instagram SEO vs hashtags
Hootsuite
JULY 25, 2022
So: Is SEO the way to go? Because, to be frank, Instagram’s SEO just wasn’t that great in the early days. I attempted to cover trending topics like travel, brunch, disco balls, florals, and Vancouver. TOPIC HASHTAG POST REACH SEO POST REACH. Overall, I had 30% more reach with my SEO posts than my hashtag posts.
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