Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Take a look at our top five takeaways for how brands can rethink their content strategies. We’re stuck in our own bubble.

Retail 87

Retail Brands Authentication Loyalty 87

Social Media Strategies Summit

NOVEMBER 30, 2020

Retail activity through this channel will only increase. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. Retailers are keenly aware of the shift away from brick-and-mortar stores, especially with the current COVID-19 crisis. It’s expected to generate 6.8

Products 163

Products Instagram Brands How To 163

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 143

Research Social Media Airlines Marketing 143

Ignite Social Media

SEPTEMBER 17, 2018

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Your business may currently be on Instagram, but we have a few tips for how to maximize your efforts. Create visual consistency.

Instagram 153

Instagram How To Hashtag Retail 153

Sprout Social

OCTOBER 19, 2022

Whether it’s an email newsletter, a video on TikTok, the words on a billboard or a photo on social media, it’s what drives customers to either make a decision about your brand or, at the very least, makes your brand memorable. How to find content creators. How to vet content creators. Use creator platforms.

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Campaign Content How To Influencer 103

agora pulse

JUNE 9, 2020

Savvy social media managers also know how to tap into Pinterest for business for their clients. In the meantime, we want to provide tips to set up social media managers for Pinterest success.). It seems like finally there’s a social media site giving us what we want. Pinterest for Content Marketing.

Engagement 138

Engagement Retail Case Study How To 138

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 121

Industry Real Estate Social Media Sports 121

Ignite Social Media

JANUARY 17, 2019

Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year. As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content. Well, not exactly.

Content 110

Content Discount How To Exercises 110

Sprout Social

JUNE 27, 2023

In this article, you’ll find out what review analysis is all about, the tangible business benefits, as well as a step-by-step breakdown of how to build a review management strategy to grow your business. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. What is review analysis?

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Review Brands How To Analysis 126

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). How to remove digital silos in an ecosystem of tools . Q: How do you currently manage incoming leads from social media?

Social Media Management 119

Social Media Management Social Media Platform Review 119

Social Media Strategies Summit

MARCH 25, 2021

After all, social media – a key driver of social commerce – is used by more than half the world’s population , rising to three-quarters or more in markets like Northern and Western Europe, and North America. Simply put, all of this means social commerce is already too big to ignore – and it’s only going to get bigger!

Examples 221

Examples Retail Instagram Buy 221

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Hootsuite

JULY 2, 2019

Employee advocacy can take many forms, but the most common and effective channel is social media. Your employees already have social media profiles. For salespeople, an employee advocacy program can provide a great basis for social selling techniques. Lush employees are major brand advocates on social media.

Social Media 111

Social Media Guidelines HootSuite How To 111

Hootsuite

JANUARY 31, 2022

Every day, millions of Instagram users explore their feed looking to buy things they love. In this post, we’ll cover the following topics and then teach you how to sell on Instagram: Why you should sell products or services on Instagram. How to sell products on Instagram. Ready to get your products in front of more eyes?

Instagram 104

Instagram How To Policies Buy 104

Saying It Social

JULY 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience.

Loyalty 124

Loyalty Foursquare Social Media Retail 124

Sprout Social

JULY 6, 2020

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.

Strategy 145

Strategy Social Media Organization Education 145

Mindjumpers

APRIL 19, 2011

Check out these key findings we have collected from Buddy Media’s report to find out how to post effectively: 1. Remember that users are very selective when scrolling up and down their feed. Similar Posts: Tips On How To Gain More Impact In Social Media. A short message is much more easy to decode.

Facebook 279

Facebook How To URL Retail 279

agora pulse

AUGUST 12, 2020

Need to learn how to use Pinterest for business? Check out these highlights from the 2020 social media agency guide from Pinterest. But if you want to get the most out of Pinterest , you should know how people use it and how your brand can take advantage of its many features. Pinterest Has Enormous Reach.

Report 105

Report How To Analytics Social Media Management 105

Likeable

JANUARY 14, 2020

When creating content for social media, it’s important to maintain consistency across different social networks. But there’s just one problem—no two social networks are alike, so rather than posting the same exact asset on each platform, you’ll want to optimize your posts to feel native to each. Here’s an example.

Content 75

Content How To Instagram Retail 75

Sherrilynne Starkie

NOVEMBER 26, 2017

Each week, I’ll highlight the five most important social media news stories of the week (according to me!). This is big news for retailers and lifestyle brands wishing to boost instore sales. The Facebook Creator app (only on iOS) is designed for livestreaming and the website is full of how to information and tips.

Features 230

Features Tools Smart Phone LinkedIn 230

Sprout Social

JUNE 27, 2022

When it comes to awareness, TikTok may be just what a B2B social media strategy needs. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger. Encourage engagement by amplifying user-generated content on your own feed.

B2B 135

B2B Brands Marketing How To 135

The Realtime Report

JUNE 22, 2017

How To Market Internationally. The likes of social media and email marketing are ensuring SME and large retailers can find themselves in the inbox and on the social media feeds of many, regardless of location or time zones. Online marketing is proving successful for many businesses.

How To 70

How To Marketing Sports Retail 70

Sprout Social

FEBRUARY 23, 2022

How does Instagram shopping fit into your social media strategy ? In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. When done right, social shopping represents a totally different experience than traditional ecommerce. Collections.

Instagram 128

Instagram How To UGC Real Estate 128

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. The RSS feed is: [link].

Social Media 150

Social Media Content Case Study Retail 150

Social Media Strategies Summit

FEBRUARY 18, 2020

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. How did you end up in marketing? Plus, ‘influencer marketing’ today is a sort of shorthand for social media influencers.

Influencer 228

Influencer Campaign Retail Survey 228

Sprout Social

SEPTEMBER 30, 2021

In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. What does selling on Instagram actually look like?

Instagram 110

Instagram Bazaarvoice Retail Feed 110

Sprout Social

APRIL 26, 2022

and how to get started. Externally this can be through social media, media appearances, investor calls and more. Executive communications can also shape how audiences perceive, trust and interact with your company. How to build an executive communications plan. And this can feed your efforts.

Strategy 86

Strategy How To Training ROI 86

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. 12 benefits of chatbots for businesses Chatbot advantages vary depending on the type you use and how you deploy them. This lets retailers confidently service customers globally, regardless of their time zone.

FAQ 139

FAQ Retail Team Buy 139

Buffer Social

MAY 28, 2019

What if you had a magic wand and could make any change you wanted on social media ? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come. How will marketers be affected by these moves? Quite a question, right?

Social Media 75

Social Media Instagram Feed Feedly 75

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Retail Education Airlines 132

Later

MAY 6, 2020

How to Get More Followers on TikTok: There are over 800 million monthly active TikTok users worldwide — so it’s safe to say there are enough people out there to grow your following on the platform. The For You page is filled with recommendations based on how users interact with other videos on TikTok. is on TikTok! #2:

How To 86

How To UGC Hashtag Trends 86

Saying It Social

JULY 30, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Subscribe to Facebook Business/Fan Page Posts in Your Favorite Feed Reader Hint: You can also use these tactics to get the RSS Feed URL of your page if you wish to import your Facebook Page’s feed on your blog or other sites!

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Feed Reader scribd How To Facebook 128

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Holy Social!

Brands 128

Brands Sports How To MySpace 128

Later

APRIL 27, 2020

If you’ve ever wondered how affiliate marketing for influencers works, it’s just like when a retail clerk earns a commission for the sales they close, but in a digital way! Fewer retailers adopt this model. More retailers adopt this model. Find out how to get started in our blog post here ! Higher commission rate

Affiliate marketing 62

Affiliate marketing Influencer Affiliate network Instagram 62

Convince & Convert

MARCH 22, 2013

Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. The RSS feed is: [link]. Social Media Stat of the Week: Social Still Not for Everybody.

How To 131

How To Retail Buy Mobile 131

Hootsuite

OCTOBER 19, 2022

So this begs the question: is TikTok the new (social media) Amazon? Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. That means people can instantly buy things they’ve just seen on their feed. Here’s how to create a targeted TikTok advertising campaign.

HootSuite 93

HootSuite Trends Feed Feedly 93

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. The typical chicken owner spends $144 on feed alone each year. Plenty of Commodity Content.

Content 144

Content How To Case Study Feed 144