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Breaking down BookTok: What brands can learn from this social-literary phenomenon

Sprout Social

If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. Published on Categories. Published on. Seven Days in June” was published during the summer of 2021 and has remained a #BookTok mainstay ever since.

Brands 110
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20 Instagram Reel ideas for all types of brands

Sprout Social

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands.

Types 118
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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. One way to keep current is to regularly investigate the Discover feed, represented by a magnifying glass in the app. Learn more here. Fourteen hours.

Examples 142
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Super Bowl LVIII Breakdown: A Recap In Numbers [Plus Taylor Swift Effect Captured]

Keyhole.co

Whether you watched it live with chicken wings and chips, or scrolled through social media to find irresistible memes, the Super Bowl got everyone talking. Yeezy Kanye West opted for an outlandish approach during Super Bowl LVIII, using a humble 30-second selfie video to promote his Yeezy fashion line. million viewers!

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9 Popular Instagram Trends of 2019 (So Far)

Later

While highly curated feeds with perfectly staged shots were all the rage in the past, more brands and influencers today are stepping out of their comfort zones and sharing honest, unfiltered content to their feeds and stories. This isn’t to say that curated feeds are no longer “in.” View this post on Instagram.

Trends 85
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5 Ways to Use the Instagram DM Me Sticker

Later

Send memes . Maybe you need to clarify the event schedule in your feed posts, start spotlighting the speakers in your stories, or share the valuable takeaways attendees will receive in an Instagram Live. From here, it’s easier to map out and plan what content you need to share on your Instagram feed or stories to support your event.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

One thing to keep in mind about Facebook is that the way content appears in users’ feeds is based on algorithms. For instance, you can always use Sprout’s ViralPost to publish at peak periods to maximize your audience reach. As we discussed earlier, the type of content you publish on Facebook or Instagram is also important.

Instagram 101