Trending Sources

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts. Presentations. Blog posts.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand  (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. billion monthly active users as of March 31, 2016. Ha ha.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Content marketing has changed the way consumers research and buy your products. Active evaluation (researching potential purchases).

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. How can marketers help their organizations move from “social media marketing” to “social business”? Wrong.

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. WHITE PAPERS. ); //. ); //. ); //. About us Contact us FAQ Write for us Advertise Report a bug Newsletter problems? ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Analytics. Marketing. Trends Strategies Integrated Marketing Whats the Buzz? Media.

How to Build the Ultimate Online Newsroom

Webbiquity SMM

FAQs (real ones, that real media people would care about). Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. by TomPick and guest blogger Maria Verven. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them.

105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Frequently Asked Questions (FAQs). Really! Here ya go. Content That Tells a Story.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Frequently Asked Questions (FAQs). Really! Here ya go. Lists. How-To. Case Studies.

Types 61

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. I don’t want to give it all away, but here are some highlights: The Long Tail of Search Queries is Undeniable According to Experian-Hitwise, 56% of all searches are now three words or longer. Thanks for the info. So now you know ! Thanks.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Zones White Papers Editorial Calendar. White Papers. paper on Aspergers from Yale Universitys Developmental Disabilities Clinic continues down the same path: "Idiosyncratic interests are common and may take the form of an unusual and/or highly circumscribed interest (e.g., in train schedules, snakes, the weather, deep-fry cookers or telegraph pole insulators).". White Papers Read up on the latest ideas and technologies from companies that sell hardware, software and services. ); ); } else { document.write(); }. ); } else { document.write(); }.

Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

In-depth white papers or ebooks with specific purpose. This might include how-to videos, detailed white papers on how the product has served to help others, or fun facts about your company. White papers. You might even do a series of FAQs involving various topics. Anatomy of the Marketing Funnel. photo credit: photopin cc. Top of the Funnel. Videos.

FAQ 5

Book Review: Optimize

Webbiquity SMM

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. What motivates them? What do they care about?”

Why Host a Blog on Your Corporate Website?

www.clickz.com

White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. I’m sure that there are many of you who have heard (or perhaps personally believe) something similar.

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). hope that this white paper has provided some starting points for that work. White Papers. Student FAQ. Calls for Papers. Now reading from the top of the page. Now reading the header.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

paper.li – Daily paper site which compiles tweets from various users in lists, by hashtag, and by following. Get Updates Follow us on Twitter Join us on Facebook Subscribe to our RSS feed Get Updates by Email A Big Shiny Badge Free Resources Download our free white papers and reports for some bedtime conversion optimization reading. Step 1. Step 2. Step 3. Thanks! Thanks!

ROI 62

Invest in Your Brand with Content

Puzzle Marketer

Content in marketing encompasses a wide variety of mediums including pictures, videos, graphs, infographics , white papers, podcasts, newsletters and magazines. List of benefits Infographics Competitive reviews Top 10 reasons you need today Customer reviews Video customer testimonials Video demonstrations Regular related blog posts Customer service via social media FAQ page Guarantees or trials. Your customers are looking to buy your product or service, but why should they choose you? They have narrowed their search down to you and your number one competitor.

FAQ 6

Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources

www.interactiveinsightsgroup.com

Social Media FAQ: How Do I Measure ROI? Distributed Influence: Quantifying the Impact of Social Media From Technobabble: Download a white paper outlining the thoughts and views of several key stakeholders on the issue of measuring online influence. Interactive Insights Group Interactive Insights Group helps companies use the Internet and Social Media to grow their business.

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

White Papers |. Login | Register | FAQ |. Marc Prensky coined this term in 2001, in a paper titled, â??Digital Read This White Paper » The Problem with Business Software & How Visualization Can Fix It. This white paper discusses how iRise(TM) can help by providing a collaborative software platform that enables businesses to quickly visualize and test market applications before a single line of code is written. Read this White Paper » More Partners » Resource Alerts. src = [link]. }. Blogs |. Video |. How-To.

Are Brands Overvaluing Facebook and Twitter? Let’s Find Out

Convince & Convert

White paper summary, including actionable recommendations and insights for companies. Also, we just published a FAQ about The Social Habit on the website, if you’re interested in the mechanics. The Social Habit pre-orders now available. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

FAQ 1

Content aggregation solutions move beyond the RSS feed

emediavitals.com

Blog Paywalls: a salespersons FAQ Article In frenzy over mobile apps, dont forget the mobile web Blog Reducing the fear factor in behavioral targeting eMedia Vitals Life Beyond Print.™ articles, white papers, press releases, rich media)? eMedia Vitals eMedia Jobs Blog Mobile advertising: What works? Article Apps versus mobile Web: Who will win? “Aggregation of content only gets you so far,” says Danny Briere, CEO of mBLAST. “You need to have great mashups of data and show some unique vision with that content to continually draw readers.”

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 population.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media. There’s been a bit of news about it recently. Social Media is Inexpensive False. Absolutely. Today. Kudos!

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

White Papers. Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy Copyright © 1999 - 2008 AllBusiness.com, Inc. Sign In. | | Free Newsletters. Home |. Business Advice |. Professional Journals |. Business Bloggers |. Forms & Agreements |. Industry Centers |. Business Directory |. Tools & Services. by Topic. by Industry. by Geography. Business Credit. Business Travel. Franchising. Personal Finance. Sales & Selling. Technology. Women in Business. Careers. Commerce & Internet.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

is Crucial to your Content Marketing Strategy [link] @russhenneberry [link] John White /This/ is why I read Jay Baer. is Crucial to your Content Marketing Strategy [link] [link] Russ Henneberry @John White — good stuff John — I subscribe to the theory that (today) people rarely believe what YOU say about yourself — they look for social proof from others and if anything looks fishy or out of place (spammy) you are done for. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. We like that.

CPA 2

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. They were all friends of the host, nervously alternating between drinking Bartles & Jaymes wine coolers, and trying not to break anything. But then, it all changed. The party got bigger. First, people from your school that you didn’t really know showed up. And ultimately, those guys arrived. You know them. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets.

FAQ 1

The More Things Change, The More Things Change

Convince & Convert

Let’s say you have a white paper for download on your site. Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The More Things Change, The More Things Change May 27th, 2010 |Written By: Jay Baer | View Comments Tweet Social media hates the status quo the way Kobe hates Shaq. The way Donovan McNabb hates T.O. Great job Bulbstorm. And you?