Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.
Webbiquity SMM
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Case studies. Presentations. Product data sheets / brochures. Blog posts.
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Convince & Convert
MAY 27, 2010
Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.
Convince & Convert
APRIL 28, 2010
I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets. All rights reserved.
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.
Webbiquity SMM
NOVEMBER 12, 2013
How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).
Convince & Convert
SEPTEMBER 21, 2010
This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. The 6 Dangerous Fallacies of Social Media | Social Media Marketing | Social Media Consulting – Convi… (tags: socialmedia web2.0 strategy) [.]
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