Koka Sexton

MAY 14, 2011

Social Media Policy. Editorial Guidelines, personal use of Social Networking. Use of Social Networking and other third party websites. Staff/Volunteer Presence on Social Networking Sites. Online Technologies, Social Media and Bread. Social Media Principles. Social Computing Guidelines.

Policies 111

Policies Social Media Examples Liveworld 111

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Here’s all the details on The Social Habit pricing and ordering.

Brands 114

Brands Twitter Facebook Research 114

Buffer Social

APRIL 9, 2019

The teammate report breaks things down to the individual level, showing the number of conversations that each of your team participates in, as well as the social networks where those conversation occurred. Automation rules to filter social media messages. Saved Replies and FAQ articles.

Team 70

Team Social Media FAQ Sample 70

Kikolani

JUNE 25, 2010

FAQ pages – best practices and examples – elements that make a successful FAQ page. Do’s and don’ts of social media for business – nice infographic with important tips. Social bookmarking for SEO – great guide to social bookmarking, including tips on the “social&# aspect.

Mashup 129

Mashup Resources WordPress Hubpages 129

Kikolani

MARCH 24, 2016

KISSmetrics reported on a case study where the art-selling website Medalia Art performed an A/B test. Take this example from Freelancer FAQs. This is especially true on social media. Start with the following tips to help you “humanize” your blog. Use Team Headshots on Your About Page. It’s simple psychology.

Engagement 109

Engagement How To Team FAQ 109

Buzz Marketing for Technology

JUNE 27, 2008

Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 s needed is a. t manage knowledge â??

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Techipedia: Tamar Weinberg

JANUARY 5, 2012

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264

Marketing SEO Case Study Small Business 264

Hootsuite

MAY 30, 2023

Hello, is it social media you’re looking for? When it comes to leads, social networking helps in an indirect way by building brand awareness. Multiple studies have shown emotion guides our decisions instead of logic, and stories change our minds, not stats and numbers. #1 Human brains like stories.

Social Media 80

Social Media HootSuite Template Templates 80

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 127

Social Media Case Study Strategy Study 127

Later

AUGUST 21, 2020

Brands with purpose also see a boost internally — a study in 2018 found that thriving employees are 3x more likely to work for a company with a strong sense of purpose. Want to learn more about Brew Dr.’s strategy and how they plan social content? Read our latest case study about this mission-focused brand.

Instagram 104

Instagram Brands Communities Loyalty 104

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. The full 49-page study is full of interesting graphs and data morsels, but these are the 7 findings that I didn’t anticipate: 1. 19% seek customer support.

Social Media 161

Social Media Statistics Strategy Research 161

Later

MARCH 29, 2020

If your business is open but working hard to survive right now, like many retail stores and restaurants are, you’ll be wanting to share content with the goal of getting sales from social media. We’re so grateful to see you guys making space for superfoods in your home self-care routines answering a couple of FAQs: 1.

Social Media 110

Social Media How To Instagram Influencer 110

Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 24, 2010

link] [link] Stanford Smith RT @jaybaer: If you want to be a better social marketer, study infomercials… [link] [link] david horne Jay. I’ve realized it’s THE TRUTH. great points. funny, I was reading “What the Dog Saw&# by Malcom Gladwell today. There is a story about Ron Popeil in the book.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. Will you embrace Twitter if I can show you ROI? And that’s just it.

Consultant 122

Consultant Social CRM MySpace Social Media 122

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 122

Facebook Social CRM Consultant MySpace 122

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. UNsettling Stratten has a knack for gaps.

Review 115

Review Social Media Social CRM Consultant 115

Buffer Social

JULY 31, 2023

Have you been trying to figure out your social media marketing plan and not sure where to start? One of our goals at Buffer is to always be iterating and experimenting with what we do on social networks and share different types of content. We’re up for trying all sorts of different strategies for social media!

Social Media 81

Social Media Strategy UGC Meme 81

Webbiquity SMM

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. It’s a part search engine and part social networking site that can help you build a dedicated and loyal online following. Study them and you may discover valuable insights about what people really want in your industry generally, not just on Quora.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 132

Metrics Strategy How To Tourism 132

Convince & Convert

JUNE 29, 2010

His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future. We did those things for decades or even centuries, but they were only as stable as the accidents that caused them.

RSS 119

RSS Collaboration Social CRM Consultant 119

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference. population.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

APRIL 1, 2010

I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. A great (and yes tragic) case study. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops!

Social Media 121

Social Media Content Analysis Sports 121

Webbiquity SMM

NOVEMBER 5, 2012

It’s also crucial to optimize content produced by customer service (FAQ’s, common how-to guides), HR, and subject matter experts in field consulting, engineering and sales for search. “In the search and social media marketing world, the competition isn’t always who you think. .”

Review 190

Review Press Release SEO Engineering 190

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. That would be a fun discussion, right?

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You are indeed the perfect case study. You are indeed the perfect case study. Bravo, man.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

FEBRUARY 25, 2010

link] Kopano Media RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! link] jolien RT @jaybaer: Do You Know Your Customers Enough to Win in Social Media? “Motive&# is a great word for the WHY. Thx for sharing.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 8, 2010

We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Facebook is the Model T of social networks.

MySpace 138

MySpace Facebook Social CRM Consultant 138

Convince & Convert

JUNE 7, 2010

Hsieh acknowledges that the study of happiness is a personal hobby, and while his passion for the subject is apparent, a clear theme or call to action is largely absent. The word-for-word reprinting of Hsieh’s emails to employees regarding the Amazon acquisition are also priceless.

Social Media 119

Social Media Strategy Review Consultant 119

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. You have to commit to social media for the long haul to see the benefits.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Strategy Influencer Case Study 130

ProBlogger

NOVEMBER 7, 2016

ProBlogger FAQ: How Long Should Posts Be? How to Decide if You Should Start on a New Social Network or Medium. The professor is someone who researches a topic, who studies that topic and it comes up with a hypothesis and then teaches in a fairly authoritative type voice. [Pros and Cons of Daily Posting]. Full Transcript.

Strategy 30

Strategy Content Blogger Types 30

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Strategy YouTube LinkedIn 135

ProBlogger

NOVEMBER 7, 2016

ProBlogger FAQ: How Long Should Posts Be? How to Decide if You Should Start on a New Social Network or Medium. The professor is someone who researches a topic, who studies that topic and it comes up with a hypothesis and then teaches in a fairly authoritative type voice. [Pros and Cons of Daily Posting]. Full Transcript.

Strategy 20

Strategy Content Blogger Types 20

Convince & Convert

MAY 31, 2012

Eric : Yes, and maybe that’s the question, how do they define embracing social media? If it is embracing social media in the sense of prospecting, or does it mean embracing social media as having a brand outpost on a social network? It would be a fascinating study, and I wish somebody would do this.

B2B 113

B2B LinkedIn Posterous Social Media 113