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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

A social media scandal is only fun if you’re not at the center of it. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.

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The role of artificial intelligence in business in 2024

Sprout Social

Artificial Intelligence refers to the simulation of human cognitive functions by machines. Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs. FAQ chatbots can answer questions, and push customers to the next step in their user journey. Let’s dig into how they do it. Engage customers.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

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Why Your Brand Needs a Social Listening Strategy in 2021

Likeable

If you work in digital marketing (or even if you’re just someone who uses social media), you know that there’s a lot of noise on social platforms these days. Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form.