Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

Facebook 274

Facebook Crowdsourcing How To Marketing 274

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. Know your fans.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. But the investors’ question remains: How will Facebook make money out of it?

Social Graph 205

Social Graph Facebook Foursquare MySpace 205

Mindjumpers

JUNE 22, 2012

Skittles, with a Facebook page of more than 2.5 The company decided to produce and launch the new colour and with the help of Facebook as the main campaign hub to create attention and buzz around it. Having Facebook as the main hub for the camping drove 500,000 new fans to the page. Create a reason for people to participate.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189

B2B Strategy Content Marketing 189

Mindjumpers

AUGUST 16, 2012

When the App Center launched in May this year a vast number of people were already playing games on Facebook. However, Facebook gaming has gotten a real boost from the recent launch of the App Center. The new App Center is boosting Facebook gaming. I also wrote a post about the benefits of gamification.

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

OCTOBER 7, 2011

This involved hiring employees from among your Facebook friends, conflict management and talking to journalist. I believe it was a very clever strategy to reach out to the target customers and set the image of the brand right. And selecting Facebook as a platform was an effective way to connect with the audience where they are present.

Campaign 210

Campaign Facebook Applications Social Media 210

Mindjumpers

JULY 31, 2012

Tweet As recently announced on the Facebook Developer blog , Facebook is launching a recommendations bar available for blogs and other websites. The bar, like Facebook’s current recommendations box, allows users to discover new content based on what other people in their network have read or shared.

Facebook 174

Facebook Sites Study Feed 174

Mindjumpers

JULY 16, 2010

It describes how the business is being done in Silicon Valley and how building a company like Facebook demands fierce fighting, no doubts, full focus and what the costs are in lost friendships and created enemies. No doubt Facebook is one of the most important platforms for all companies to decide upon using or not. Is it reliable?

Social Networking 176

Social Networking Nielsen Film Facebook 176

Mindjumpers

OCTOBER 14, 2014

If you haven’t outsourced your social media to a management company, you should have a listening strategy, determining which employee is responsible and when. In the first place you need to make sure, that you are up-to-date with your social channels. You should not think of the crisis as a possibility, but a certainty.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

MAY 4, 2011

Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. A social strategy that is planned and well thought through is one that unifies a brand’s understanding and experience of who and what it is and is experienced in the exact same way by customers. in reality looks a lot different.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Technorati Tags: charity , digital strategy , Facebook , Haiti case , J. The Haiti Case. The results.

Social Media 244

Social Media Conference Technorati Case Study 244

Mindjumpers

NOVEMBER 26, 2012

But content without context is just messages without any bond to your long-term brand strategy. To have an Always On-strategy is to think long-term – on a short-term basis. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. without loosing a global strategy.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

AUGUST 8, 2013

We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. Although the concept of Always-On has been widely talked about, they ways in which different brands and agencies integrate Always-On into their own content strategies can differ.

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

JULY 10, 2012

As Mindjumpers CEO Jonas Klit Nielsen says in his article for IABC , an issue for global brands is found in whether to centralize communication into one brand channel such as a global brand Facebook page, or to have pages for each local market. The Performance of 100 Icon Brands on Facebook [report]. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

JUNE 21, 2012

Tweet Need help to tag your friends in your Facebook albums? Face.com, Facebook’s newly announced acquirement, will help you tag all of those pictures by the use of facial recognition technology. But how can brands benefit from the newest addition to the Facebook family? Facebook marketing prospects? you might ask.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

JULY 16, 2012

In tomorrow’s blog post I will examine what response strategies brands can make use of once the crisis strikes. This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences.

How To 255

How To Sentiment Issues Social Media 255

Mindjumpers

NOVEMBER 1, 2010

When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., these platforms need to be integrated in the overall strategy of the company and be in alignment with the image of the business. All information should be a part of your overall strategy to ensure alignment. The keyword here is consistency.

Marketing 213

Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

MAY 19, 2011

But actually, a successful social media strategy is one which makes your customers visit your page at least once when they access Facebook or look out for your updates on Twitter. And in every step your media strategy plays a very important role. Similar Posts: How To Post Effectively on Facebook.

Guidelines 238

Guidelines Social Media Automotive Sports 238

Mindjumpers

MAY 31, 2012

We don’t have to talk about how big Facebook is anymore. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Facebook is a platform that allows for users to maintain these needs, and constantly develops to improve it.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

OCTOBER 22, 2012

During the past month, there has been a lot of discussions regarding the change in Facebook EdgeRank algorithm related to brand pages. In response to an e-mail from EdgeRank Cracker , a Facebook Ad Rep wrote: “We’re continually optimizing News Feed to ensure the most relevant experience for our users. You probably have. price of $7.

How To 274

How To Guidelines Feed Feedly 274

Mindjumpers

NOVEMBER 21, 2012

An increasing number of agencies are now offering global social media services to their clients, e.g. managing multiple Facebook communities across several markets for global brands. It also secures that your online communication strategy is in alignment with the way your brand/product is actually perceived in the local market.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

JANUARY 10, 2012

Another chance to look at the social media universe, analyse the trends and make the strategies. UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

JUNE 30, 2016

It’s important to note here how different YouTube’s audience is to Facebook and Twitter’s – subscribers on YouTube are there predominantly to watch videos, and considering YouTube’s experience within video in general, it will be interesting to see how these two compete most of all. Similar Posts: Social Engagement Is More Important Than Ever.

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Compete Tumblr YouTube Video 154

Mindjumpers

FEBRUARY 10, 2015

It doesn’t need to address your entire customer database or Facebook fans at once. We know that you will only meet and exceed your content strategy objectives by having a well-defined strategy, and not least a well-designed editorial structure. Similar Posts: How to advertise and optimise posts on Facebook.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

FEBRUARY 3, 2015

The launch comes in a time where the social platform has been struggling to keep up with Facebook-owned and video-enabled Instagram. As Facebook and Twitter gain more momentum into the video space, their success will likely have huge implications for the future of marketing, media, and content on a long-term basis. Flexibility.

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Groups Groups Features Video 100

Mindjumpers

SEPTEMBER 30, 2011

The campaign is called Curiously Strong Awards that involved both Facebook and YouTube. Since Altoid was associated with strong characters, the campaign was designed to identify the strong characters on Facebook, without whom it would be a dull place to be at. Then these characters were awarded.

Social Media 230

Social Media Campaign YouTube Video 230

Mindjumpers

DECEMBER 4, 2015

India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Facebook are investing Rs 50 million per annum in 100 Wi-Fi hotspots across the country. 1 with a 14% user base). Content Sharing.

Activities 100

Activities Social Media Film Mobile 100

Mindjumpers

SEPTEMBER 12, 2012

It includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. The seven steps to follow towards a successful content marketing strategy and program is illustrated in the following figure from the paper: Define what you want to obtain.

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Report Content Nielsen How To 242

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. What are your predictions for 2013?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Mindjumpers

DECEMBER 8, 2017

In fact, Facebook and Instagram have seen a 20% increase in conversations about makeup in the past 12 months. This is why an always-on strategy is crucial. With a strategy rooted in clear KPIs, we create engaging content linking your products to your brand purpose. That’s A LOT of online activity!

Buy 100

Buy Instagram Study Trends 100

Mindjumpers

NOVEMBER 20, 2012

The following post is a follow-up on the ongoing discussion about the recent changes in Edgerank algorithm affecting Facebook reach and engagement. Additionally, one of the most read and respected digital media visionaries, Brian Solis, suggest the idea about “Context is King” as a future tendency in managing Facebook brand pages.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

SEPTEMBER 28, 2010

Making people participate With the understanding in mind that sometimes certain ideas that already exist need a twist and a marketing strategy to really hit the roof, I think Jumo has great potential to do exactly that. The real issue I noticed here is how brilliant the marketing strategy is.

Social Networking 227

Social Networking Sites NGO CSR 227

Mindjumpers

JUNE 10, 2011

Like when first establishing an online presence (whether this is a Facebook page, Twitter profile or some other social network), you need a strategy. Sharing valuable free content not only gives you an edge over competitors, it also creates authority and trust. The question is just how to do this then?

Engagement 257

Engagement Content Training Social Networking 257

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Great opportunities in a collaborative social media strategy. Social media requires people and time.

Airlines 232

Airlines Social Media Collaboration Travel 232

Mindjumpers

MAY 6, 2011

As mentioned in Part I , Dennis Yu’s (very good, must read) article on How to Run an Effective Facebook Campaign for $5 discusses the costs of specific activities (ads) in social, but annoyingly like many other articles, fails to address that social media, when done right, actually costs. Work out Your Social Strategy.

Social Media 180

Social Media Loyalty Cost Reputation 180

Mindjumpers

APRIL 12, 2016

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. What spreads like wildfire on Facebook might fail miserably elsewhere. How do they beat them rather than join them? Platform crackdown. Learn and adapt.

Brands 100

Brands Feed Feedly Platform 100