Pam Moore

OCTOBER 3, 2016

Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed.

Social Media 167

Social Media Marketing Training Skills 167

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

MAY 10, 2011

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. Promote white papers / eBooks / reports for lead generation. Generate webinar registrations. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. It’s everything from your privacy policy, social media policy to the amount of spam email you send.

Brands 167

Brands Training Policies Template 167

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Jay is the founder of [link] and host of the Social Pros podcast.

Brands 114

Brands Twitter Facebook Research 114

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

SEPTEMBER 18, 2016

If business leaders really want to ignite business results using digital and social marketing, they must do more than hire a social media intern who knows how to get new followers on Instagram, post to Snapchat and do a live video stream on Facebook. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Brand Humanization: Social Media Authenticity vs Transparency.

Data 60

Data Social Media Brands Authentication 60

Webbiquity SMM

APRIL 11, 2012

And so, just as it’s easy to slip off a training schedule, it can be tempting for busy marketers who aren’t seeing an immediate payback from social media efforts to neglect those efforts. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

Insurance 174

Insurance Activities Social Media Policies 174

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Social networks such as Twitter, simply enable us to more easily connect with other human beings. Sign up here-> Social Profit Factor .

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

SEPTEMBER 21, 2016

Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! Supporting Resources: How to Prioritize Your Social Networks for Business. How to Get Your Social Marketing Budget Approved (white paper). Sign up here-> Social Profit Factor .

ROI 60

ROI Conversation Training Template 60

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise Social Computing. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Election 2008.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Rebekah Radice

JANUARY 9, 2017

If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 131

Template Templates Social Media Strategy 131

Buffer Social

NOVEMBER 30, 2016

Diploma in Social Media Marketing. Facebook pages. Social media images. So you’re likely to get a social media foundation plus a handful of other digital marketing skills to boot. Monitoring strategies for Facebook, Twitter, and more. Advanced Social Media Marketing for Picking up Clients.

Class 40

Class Skills Social Media Marketing 40

Pam Moore

MARCH 16, 2018

Back up your claims with social proof such as blog content, references, client testimonials, client logos, guest blog posts and more. Social proof. Yes, even though you may have spent far too much money on that beautiful Twitter background, custom Facebook page and blogsite, you still need to prove to me who and what you are.

Brands 167

Brands Tips Engagement Training 167

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Strategy Influencer Social CRM 147

Rebekah Radice

JANUARY 9, 2017

If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. Create 5 specific pieces of content for Facebook and Twitter each week. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration).

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. Choose Your Social Media Platforms.

Social Media 111

Social Media Strategy Brands How To 111

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting. Turn a webinar into a video.

Social Media 142

Social Media Content Report WordPress 142

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. While it may take some time to create your perfect social media strategy, it’s important to nail it down sooner than later. Choose Your Social Media Platforms.

Social Media 60

Social Media Strategy Brands How To 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). That would be a fun discussion, right?

Social Media 119

Social Media Strategy Consultant RSS 119

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. What other social media fallacies do you have? Be where your customers are.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Social Media Marketing

NOVEMBER 29, 2012

Eliminate distractions, but invite diversions It's entirely too easy to feel the lure of social networks. The immediacy of Twitter, the connectedness we feel with friends on Facebook, the endless boards of pinned images on Pinterest and the hipster art on Instagram - these are all false idols when it comes to creating content.

Content 167

Content Hubspot Mobile Team 167

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? In most cases it drives 300% more traffic than social networks. Don’t hide them down the bottom) After publishing, share your content in as many appropriate social networks as possible Write long form content. Social media marketing is in essence just two things.

eBook 52

eBook How To Smart Phone Engineering 52

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Your social media training should cover: A tour of the company’s social networks.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” First, there’s Facebook.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

MAY 19, 2010

Why We Reach For The Spoon Today, we are looking for one thing in the content that we consume online — whether it is high-dollar marketing content created for the Coca Cola Facebook page or just a personal blog post written by our Aunt Sophie — we are looking for VALUE. A Facebook profile update is very shareable.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

NOVEMBER 12, 2013

Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Social Media Today ). Social Media Today ).

Statistics 226

Statistics Social Media B2B Journal 226

Rebekah Radice

MAY 24, 2017

Social bookmarking. White papers. This type of content is important for Facebook, because it’s sending signals about the type of content that person wants. Each time they engage with that content, Facebook says, “hey, this person wants to see more of that.” First, there’s Facebook.

Social Media 60

Social Media How To Analytics Types 60

Webbiquity SMM

NOVEMBER 6, 2013

And post-event, the company can keep buzz going by posting photos from the booth on Facebook and Pinterest, and if the show included a speaking opportunity, posting the presentation to SlideShare and possibly even video to YouTube. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188