Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Combat negative Word of Mouth.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

JUNE 25, 2012

But as compelling as those cost savings are, the arguably larger financial impact is that social and content strategies change much of what marketing does from an expense (an expenditure tied to immediate consumption) to an investment (an allocation with a long-term payback).

Social Media 176

Social Media Content Vimeo Marketing 176

Pam Moore

OCTOBER 1, 2017

The good news is that the social networks and broader social ecosystem provides us with incredible ways to dig deep into not only the demographics, geographics but also the psychographics of their audience and potential audience. Social Trust Factor – How to Earn Trust and Establish Authority Online. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations. Here are 20 ideas. Build your email subscriber list.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. SEO Supports Social Media Marketing.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Buzz Marketing for Technology

MARCH 9, 2010

As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right.

B2B 198

B2B Social Media Marketing Survey 198

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

MARCH 8, 2018

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. How to Create Facebook Content Like a Boss in 2018 (webinar). Need more help?

Brands 167

Brands Training Policies Template 167

Webbiquity SMM

APRIL 11, 2012

a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Running a social media program without metrics is like driving a car with no gauges. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts.

Insurance 174

Insurance Activities Social Media Policies 174

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Tips Marketing Social Networking 60

Pam Moore

OCTOBER 11, 2016

The concept of people buying from people was not invented by Facebook or any other social network. Social media is really no different if you think about it. Social networks such as Twitter, simply enable us to more easily connect with other human beings. Sign up here-> Social Profit Factor .

Tips 60

Tips ROI Social Networking Training 60

Pam Moore

SEPTEMBER 21, 2016

Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! Supporting Resources: How to Prioritize Your Social Networks for Business. How to Get Your Social Marketing Budget Approved (white paper). Sign up here-> Social Profit Factor .

ROI 60

ROI Conversation Training Template 60

Convince & Convert

AUGUST 3, 2012

I asked Steve to elaborate on why the impact of social media on research and purchase behavior is such an important data point to include in The Social Habit. Valid, statistically significant answers to the most pressing social media questions. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

SEPTEMBER 11, 2019

How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help! . Audience Analysis Worksheet.

Social Media 60

Social Media Training Template Templates 60

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. This is exactly what Sprout Social did with our new social media image resizing tool Landscape. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars. dEMkCctEWE.

Strategy 82

Strategy Marketing Report Resources 82

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

JUNE 27, 2008

Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Social Work-net-ing. FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Find out more and download the paper today.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Diva Marketing Blog

MARCH 23, 2009

Businesses have been employing white papers for eons to set this in motion. However, add social media tools such as blogs, live podcasts, social networks and even Twitter, to the mix and you go beyond what could be a white paper yawn. The heart of this initiative is built around sharing knowledge.

B2B 56

B2B Strategy Applications Fashion 56

Buzz Marketing for Technology

JUNE 28, 2008

If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. While blogs, wikis and other social media such as podcasts and social networking sites have taken the intranet by storm, these tools have not found the same level of success on the intranet. A must-have.

Sharepoint 189

Sharepoint Wiki Web 2.0 Class 189

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. Webinars (Live and Recorded).

Template 131

Template Templates Social Media Strategy 131

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. Social Media Analytics.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

JANUARY 9, 2017

According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. If it’s yours too, build your objectives around a creative content schedule that maximizes every social network you’re actively using. White papers. Webinars (Live and Recorded).

Template 60

Template Templates Social Media Strategy 60

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 111

Social Media Strategy Brands How To 111

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Sprout Social

JANUARY 21, 2021

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting. Turn a webinar into a video.

Social Media 142

Social Media Content Report WordPress 142

Pam Moore

SEPTEMBER 7, 2016

Would you like to tap into a social network that can help you generate leads, sell more product or services and deliver you more blog or website traffic than Twitter? Did you know… When Pinterest launched in 2012 it surpassed 10 million users faster than any other stand-alone social network in history.

Smart Phone 60

Smart Phone Social Networking Statistics Training 60

Rebekah Radice

SEPTEMBER 5, 2017

Choose Your Social Media Platforms. You don’t need to be active on every single social media platform – just the ones that best support your goals. So, ask yourself: What social network(s) is your audience actively using? White papers. What platform(s) align with the type of content you share?

Social Media 60

Social Media Strategy Brands How To 60

Webbiquity SMM

MARCH 29, 2016

The biggest mistake (yet one that remains too common) any individual or brand can make on social media is ignoring direct contact from followers. Use social media monitoring tools to make sure you don’t miss opportunities to engage. Again, across all social networks, engaging with followers is vital for success.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. I also think this would pair great with a recent white paper by White Horse called the TIME Method. Good stuff.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? In most cases it drives 300% more traffic than social networks. Don’t hide them down the bottom) After publishing, share your content in as many appropriate social networks as possible Write long form content. Social media marketing is in essence just two things.

eBook 52

eBook How To Smart Phone Engineering 52