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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

Team 103
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Streams helped me track fan replies and mentions of the team across Facebook, Instagram, YouTube, and X. If your travel is complete, we encourage you to submit your feedback on this experience to our Customer Care team for direct, personal follow-up here: [link]. ^JE Brand sentiment. Social ROI.

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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 121
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Communication Challenges for your PR Team in 2023: World Communication Week

Proactive Report

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Fake content. Workplace violence. PR Readiness.

Team 52
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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149
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How to use AI analytics for targeted business decisions

Sprout Social

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 107
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What social media tasks to automate and what to personalize

Sprout Social

With so much to do, it’s easy for social teams to feel overwhelmed. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. The solution?