article thumbnail

4 ROI Formulas To Help Earn You a Promotion

Hootsuite

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113
article thumbnail

32 social media training resources and courses every marketer needs

Sprout Social

The more team members you onboard, the more important it becomes to keep up with the best training resources out there. We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Free social media marketing training and resources. Level: Beginner.

Training 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Resources for social media advertising & paid social

Sprout Social

In this resource, you’ll find all our essential guides to paid social advertising. Running ads on Facebook is different than on Twitter, so your strategy should be unique as well. Here we’ll break down specific strategies for each major social network: Facebook advertising strategy. Facebook advertising cost.

article thumbnail

Why ROI isn’t everything with social media

Socialmedia.biz

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Why should you go beyond the conventional ROI metrics of success? Remember, getting an ROI from social media marketing goes beyond just math and numbers.

ROI 132
article thumbnail

Increase Content Marketing ROI by Stopping These 8 Bad Habits

Pam Moore

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. The risks of building your business on rented land such as Facebook and Instagram. Supporting Resources: 2020 Content Marketing Editorial Calendar Template. In this 30 minute podcast you will learn: .

ROI 78
article thumbnail

How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? You are forcing your agency to work in a silo of Facebook, Twitter or LinkedIn vs letting them help you integrate social media into the DNA of your business. Why you must be patient in achieving results and ROI.

ROI 164
article thumbnail

15 Free Social Media Training Courses and Resources

Hootsuite

15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. A Beginner’s Guide to Finding Images for Your Ads – Facebook Blueprint. This Facebook Blueprint course covers best practices when it comes to creating and sourcing images for Facebook ads.

Training 111