Hootsuite

MAY 6, 2024

Hootsuite is a comprehensive social media management tool. It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place.

Tools 82

Tools HootSuite Team Social Media 82

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Brand health dashboard: Engagement rate and click distribution in one place for all your social media profiles.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 90

Reputation Sentiment Analysis Notification 90

Oktopost

DECEMBER 5, 2022

Some of the best links are earned organically. Sharing content on social media provides that opportunity. There’s a correlation between the number of Facebook shares of a piece of content and the backlinks it receives organically. Social signals. Improve ranking on Google with local SEO.

SEO 115

SEO Social Media Reputation Real Estate 115

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 123

Reputation Tools Brands How To 123

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management? Complaint management is the process of handling customer complaints within an organization. Successful complaint management is all about customer care.

Reputation 97

Reputation System Brands Knowledge Base 97

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 117

Data Metrics Sentiment Analytics 117

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

Report 123

Report Social Media Metrics Team 123

Hootsuite

MAY 21, 2020

This way you can attain even deeper insights on your brand’s sentiment all over the world. Visualize sentiment around your brand in automatically-generated word clouds and meters. You can easily analyze engagement, reach, comments, and brand sentiment. Talkwalker. Reddit search. Get the free guide right now! Mentionlytics.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Don’t overlook “secondary” social conversations. Step 1: Get started .

Strategy 116

Strategy Sentiment Social Media Management Analysis 116

Sprout Social

JANUARY 19, 2021

Social listening provides real-time insights into consumers’ feelings, wants and needs in a way that no other marketing platform does. And in these “unprecedented times,” these customer insights are critical not only for marketing, but for business strategy across the organization. What consumers think about your products.

Data 89

Data Sentiment API Analysis 89

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. It could be you are talking apples and your management is talking oranges. ” Or “how can social media really impact our business?”

Social Media 147

Social Media Training Startup Team 147

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

NOVEMBER 6, 2022

Not only does the tool allow you to track @mentions and customer conversations across social media, blogs, and forums. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Good sentiment analysis with an accuracy of up to 80%.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage.

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Pam Moore

SEPTEMBER 7, 2020

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. It could be you are talking apples and your management is talking oranges. ” Or “how can social media really impact our business?”

eBook 78

eBook Social Media Template Templates 78

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. This can be as simple as linking to your video in a Facebook post or Tweet, for example. at least once.

Video 122

Video Social Media How To Trends 122

Sprout Social

JANUARY 19, 2022

Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. If the idea of “building a robot” for your social platforms has you in a panic, don’t worry. Sprout’s Bot Builder is so easy to use, you can get a Facebook and Twitter bot up and running in minutes.

Products 128

Products Social Media FAQ Sentiment 128

Sprout Social

MAY 26, 2020

As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept. Let’s use Facebook as a micro-example. How to find other people’s posts.

Marketing 138

Marketing Class Skills Trends 138

agora pulse

JANUARY 7, 2020

So, businesses tend to do the bare minimum, such as responding to private messages on their Facebook page. Yet, when done correctly, reputation management can bring actual leads and sales. Here are a few tools to create a social media listening strategy. Turn social media mentions into leads.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Sprout Social

APRIL 12, 2022

As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. Gauge positive and negative sentiment from audiences. Proactively plan for crisis management. It’s clear that social media reigns supreme in the public relations world.

Statistics 102

Statistics Skills Analytics Press Release 102

Hootsuite

JANUARY 24, 2022

Which top-performing organic posts should you pay to boost ? You can also use social media to conduct A/B testing. Here is some of the most important raw data you can collect through social media: Engagement: Clicks, comments, shares, etc. Brand sentiment. Social share of voice. sentiment analysis).

Data 94

Data Social Media HootSuite Template 94

Keyhole.co

MARCH 24, 2023

Role in reputation management By tracking social mentions, brands can gain a better understanding of how they are perceived by their audience and identify any issues or areas for improvement. Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback.

How To 52

How To Sentiment Reputation Hashtag 52

Hootsuite

SEPTEMBER 14, 2020

Note that in order to use Instagram Insights, you’ll need to switch to a business profile on Instagram , which involves tying your Instagram profile to a Facebook business page. Other advantages: Hootsuite also has social listening and competitive analysis tools. They also offer social media management and scheduling tools.

Metrics 145

Metrics Analytics Instagram Tools 145

Oktopost

MAY 11, 2020

BCPs are designed to identify your organization’s pain points and weaknesses, and the critical infrastructure necessary to ensure continued operations. Ideally, you need organized and well-developed plans that will take into account the unique limitations each possible situation introduces and its impact on your business.

Social Media 75

Social Media How To Social Media Management Organization 75

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Applying tags to messages that use those kinds of variations will help keep those reviews organized.

Review 90

Review FAQ Construction Metadata 90

agora pulse

FEBRUARY 21, 2018

Instagram is increasingly following suit with parent company Facebook and transforming itself into a pay-to-play platform for advertisers and brands. As a result, social media managers and brands that wanna get noticed have next to no choice but to pay for Instagram ads. Facebook First: Replicating Ads Across Platforms.

Instagram 112

Instagram Tips Advertising Feed 112

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? So you are getting excited about your social media strategy, you have your creative execution standing by and are ready to start counting fans and followers. And this doesn’t just mean Facebook.

Policies 218

Policies Social Media Guidelines Foursquare 218