Sherrilynne Starkie

AUGUST 10, 2013

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

B2B 370

B2B Content Trends Marketing 370

Sherrilynne Starkie

AUGUST 29, 2018

This week’s top five social media must-know news sees Instagram and Google working to raise standards, shows how podcasting continues to grow and new innovations from Facebook. And, we see how women are leading the world of content marketing. Facebook introduces 3D posts. The post Top five: Women rule content marketing!

Content 170

Content Nielsen Marketing Badge 170

Sherrilynne Starkie

OCTOBER 25, 2018

Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. Messenger is becoming an essential marketing and communications channel. It should be included as part of all Facebook campaigns. New research: Facebook is successfully tackling fake news. — SS.

News 225

News Research Facebook YouTube 225

Sherrilynne Starkie

JANUARY 4, 2018

Top Five: Facebook continues towards world domination. Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice.

Facebook 218

Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

JANUARY 23, 2019

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The image below took three minutes to make and not much longer to configure it share on Facebook, LinkedIn, Instagram and Twitter. The post Marketing graphics as easy as pie!

Marketing 191

Marketing LinkedIn Instagram Twitter 191

Sherrilynne Starkie

AUGUST 17, 2014

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have never met Ricky Gervais, but he’s pretty darned funny and seems to be in charge of his own Facebook page, so I follow him. Related articles.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. Facebook announced it’s testing new ‘Trust Indicators’. Click here to set up a call.

Social Media 283

Social Media Twitter Facebook Policies 283

Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. For example: Old style: Download Facebook Messenger now!

Content 304

Content Marketing Engineering Wikipedia 304

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Rethinking Facebook Marketing.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

Sherrilynne Starkie

FEBRUARY 14, 2019

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

Facebook 150

Facebook YouTube iPhone LinkedIn 150

Sherrilynne Starkie

JUNE 16, 2013

Facebook has introduced the use of hashtags ! This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Related posts: Facebook news today. Facebook graph search and your privacy. Related articles.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. Content marketing delivers sales leads.

Retail 346

Retail Facebook Study ROI 346

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JUNE 15, 2013

The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. PLEASE LIKE MY FACEBOOK PAGE. Fireworks Factory on Galiano Island. Related articles.

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Conference Storify Marketing Eventful 352

Sherrilynne Starkie

APRIL 3, 2015

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. For content marketers it’s difficult to measure the impact a video might have. Source: Facebook. Related articles.

Video 150

Video Content Facebook Study 150

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. PLEASE LIKE MY FACEBOOK PAGE. Using social media for research. Putting your best foot forward in PR.

Conference 218

Conference Content Video Marketing 218

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. PLEASE LIKE MY FACEBOOK PAGE. You’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Related articles.

Content 318

Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

SEPTEMBER 12, 2015

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 Related Posts: Measuring the impact of Facebook video content. billion people.

Mobile 150

Mobile Facebook Retail Hashtag 150

Sherrilynne Starkie

FEBRUARY 18, 2020

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Today’s picture is much rosier. It’s not advertising.

Fashion 409

Fashion News Report Review 409

Sherrilynne Starkie

OCTOBER 12, 2018

After a bit of a hiatus, I’m back with this week’s Top 5 Must-Know News for PR and marketing communications professionals. Facebook cracks down on link bait and ad farms. Facebook has just removed 559 brand pages and 251 profiles, because they’ve consistently broken its anti-spam rules. — SS.

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Google Film Instagram News 279

Sherrilynne Starkie

JANUARY 12, 2018

Social media and marketing news, information, trends and stats to set you up for a strong start to 2018. Top Five: Marketing Trends and Stats for 2018. Facebook, Google, CES, BBC all make this week's list of top social media must-knows. Facebook, Google, CES, BBC all make this week's list of top social media must-knows.

News 262

News Google Statistics Trends 262

Sherrilynne Starkie

SEPTEMBER 17, 2019

Great video news for marketers! Facebook has announced new features and metrics for its Live API, Watch Parties and within its Creator Studio. Rehearsals” via Facebook’s Live API: Page owners will be able to publish Live video only to their Page Admin and editors to test production setups, interactive features and do practice runs.

Features 39

Features Video API Facebook 39

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. How Facebook handles breaking news and its life cycle. Undertanding how Facebook handles news content is a priority for communications professionals.

API 150

API YouTube Data News 150

Sherrilynne Starkie

FEBRUARY 6, 2019

This week’s top 5 social media news for marketing and communications professionals! We feature the new Facebook Messenger Unsend. Get information from Facebook on fighting fake news. Facebook’s Messenger Unsend Feature Is Now Available. Facebook’s Messenger Unsend Feature Is Now Available.

Instagram 186

Instagram Construction Fashion Policies 186

Sherrilynne Starkie

NOVEMBER 1, 2018

This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. If you’re not using video you’re not doing content marketing. Facebook growth continues to slow.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

NOVEMBER 26, 2017

This week we have new innovations from Twitter, LinkedIn, Facebook and Pinterest. Here are some of the innovations and new features introduced by Twitter, Facebook, LinkIn and Pinterest this week. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

FEBRUARY 15, 2018

Must-know info for marketing communications pros. Knowing how an audience is performing, or not performing, can help site owners determine how much of their time and budget should be spent marketing towards that specific segment of visitors. Facebook Launches new Lists feature. followers . Listly by Sherrilynne Starkie.

Analytics 249

Analytics Report Google Notification 249

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. Companies often focus a lot of resources on three or four major channels: Facebook, Instagram, Twitter and LinkedIn, because that’s what they know. One company had a lot of organic activity on its Facebook page. Keeping up is not easy.

Social Media 329

Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JUNE 27, 2018

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Facebook Kids is coming to Canada.

Google 170

Google Adwords Case Study Sports 170

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Facebook removes content from Russia and Iran. Not so much. Google to tell us the good news for once.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. New CTA buttons for Facebook Page stories. — SS. How to use YouTube stories. — SS.

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

NOVEMBER 8, 2018

Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Facebook and Macy’s team up. The Market @ Macy’s helps both emerging and established brands reach new audiences by showcasing them in a physical space inside Macy’s. Google My Business rolls out new feature. — SS.

Retail 150

Retail Trends Survey Small Business 150

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. 10+ Marketing Predictions for 2019 From Top Marketers. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

MAY 6, 2019

I recently ran a poll of my Facebook Group members about online forms. I think this group, as marketing pros, tends to participate more. As a Facebook PRO Partner I run hundreds of ad campaigns for clients targeting consumer audiences, and I can see a clear drop off in lead forms. Facebook Messenger makes this happen online.

Trends 150

Trends Groups Groups Campaign 150

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. LinkedIn brings lookalike audiences to B2B marketing. Google+ died yesterday. Sandberg says we can win against hate.

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LinkedIn B2B Google Newsletter 210