agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? Which Metrics Is Facebook Getting Rid of?

Metrics 87

Metrics Facebook Aggregator Report 87

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Our analysts plan to keep a close eye on these metrics to see if these changes have an impact on brand page metrics.

Brands 184

Brands Facebook Metrics FAQ 184

Amy Porterfield

OCTOBER 10, 2019

If you have a community (free or paid) then you know ENGAGEMENT is the #1 metric for your success. Don't worry about those crickets because today you're going to learn how to boost engagement with just six simple Facebook posts that you can […]. Nobody wants to show up in a room full of crickets, right?

Groups 94

Groups Groups Engagement Strategy 94

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 The same group of people whom advertisers covet. And who knows?

Advertising 186

Advertising Instagram Facebook Privacy 186

Jon Loomer

JUNE 1, 2022

You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap. Once the test is complete, the winning version will be published to your Facebook page.

Organization 214

Organization Facebook Content Metrics 214

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. More than 1 billion people around the world use Groups. More than 1 billion people around the world use Groups. So how do you create a Facebook Group?

Groups 111

Groups Groups Communities Organization 111

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

DECEMBER 19, 2016

Facebook is making big moves to take “Going Live” mainstream. They’ve been running a national TV campaign teaching users how to use Facebook live for a couple months now, started pushing notifications every time friends go live, and, just last week, released the new live video feature on Instagram. If you haven’t, it’s time.

Metrics 60

Metrics Instagram Guidelines Facebook 60

Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

Analytics 119

Analytics Tools Facebook Overview 119

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. Welcome to the Inspiration Age of Metrics.

Metrics 96

Metrics Social Media Marketing ROI 96

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. If you take advantage of a Facebook publishing tool, you will be empowered to have a tool semi-automate your social media management tasks. If your Facebook content process has more steps than the ones above, you can add those in.

Publishing 98

Publishing Tools Brands Facebook 98

Jon Loomer

JANUARY 12, 2020

Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. We’re going to get to that.

Facebook 172

Facebook Aggregator Meme URL 172

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 187

Facebook Eventful Conversation Report 187

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Socialmedia.biz

AUGUST 21, 2018

Social media has been the fastest growing trend in world history, with Facebook amassing more than 2 billion monthly active users since its launch in 2006. Simple: Track metrics that are important to the growth of your business. Linkedin allows you to see metrics based on seniority, company size, industry and designation.

Metrics 70

Metrics Social Media LinkedIn Analytics 70

Ignite Social Media

DECEMBER 14, 2018

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. To ensure your team is extracting maximum Facebook business value for your company, crosscheck the following with your current strategy. Align Your Metrics with Business Goals. Optimize Your Current Strategy.

Strategy 142

Strategy Facebook CPC How To 142

Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. are most likely to use Facebook and 31.6% You should be. of those surveyed.

Metrics 60

Metrics Video Survey Influencer 60

Jon Loomer

JANUARY 9, 2020

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing. Excluding Devices.

Mobile 176

Mobile Instagram Facebook How To 176

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. More Networks, More Data. Turn Social Data Into Actionable Insights.

Aggregator 84

Aggregator Social Networking Groups Groups 84

agora pulse

AUGUST 10, 2017

As a savvy Facebook user, you might have already come up with a solid strategy for saving posts you want to explore later because we can’t consume everything thrown at us in the newsfeed as it comes. Here is a list of what can be saved using the Facebook save feature — it’s not just page posts: Link Posts. How to videos.

Facebook 135

Facebook How To Metrics Education 135

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. For every reason imaginable.

Facebook 129

Facebook Eventful Conversation Report 129

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. The second: How many conversions are all my Facebook ads causing?

Tools 123

Tools Comparison Facebook How To 123

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. Facebook has released a new Test & Learn tool to take the guesswork out of measurement. The second: How many conversions are all my Facebook ads causing?

Tools 122

Tools Comparison Facebook How To 122

Jon Loomer

AUGUST 3, 2022

There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. Before we get to how Meta could leverage Outbound Clicks, it’s important that we explain what they are — and how they’re different from other metrics. The Problem. Advertisers who sell on a third-party website.

CPC 200

CPC Metrics Advertising URL 200

Sprout Social

SEPTEMBER 30, 2022

Facebook is constantly introducing new updates to enhance the user experience. Many of their new features–from Stories to Facebook Live–have been a hit with users. On that note, let’s take a closer look at one of the latest features – the option to hide likes on Facebook. Why you may want to hide likes on Facebook.

Facebook 116

Facebook Privacy How To Film 116

Mindjumpers

JULY 25, 2012

Tweet We often post about the importance of finding the right conversational touch points in order to engage your target group in conversations based on your values and beliefs. You can of course see the number of people unliking your page in your Facebook Insights. Similar Posts: 5 Useful Facebook Updates To Notice.

Facebook 267

Facebook How To Metrics Social Media Management 267

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. It’ll help you create a loyal community of followers and promote your page and business.

SEO 154

SEO Social Media Strategy Hashtag 154

Jon Loomer

SEPTEMBER 11, 2018

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. We can use these to compare audience sizes on Instagram and Facebook. You may even be surprised to find that Facebook is much larger than you had expected!

Instagram 167

Instagram Facebook How To Feed 167

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Pretty powerful metrics for any type of business. Running a social promotion on Facebook is easier than you might think. Group Deal. increase your fan base on your company Facebook page.

Types 317

Types Facebook Notification Survey 317

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

Analytics 72

Analytics Facebook Overview Metrics 72

Jon Loomer

MAY 17, 2018

As such, there’s an incredible amount of variance in how Facebook advertisers use Dynamic Ads. However, the reality is with the custom combination targeting, you’re able to differentiate the pitch to these two groups. Think about it: There are more Facebook users who add something to their cart than there are purchasers.

Products 167

Products Facebook Advertising Upcoming 167

Ignite Social Media

JANUARY 8, 2024

The most common metric of content performance on social media. It’s a very common metric for paid social advertising. It’s another metric of efficiency for brand ad campaigns. It’s a very important metric for e-commerce companies that can take a website visitor all the way through a sale.

Social Media 124

Social Media CPA CPM CPC 124

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Janet Fouts

DECEMBER 12, 2014

The news about Facebook lately has been pretty grim. Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 But cost per engagement is defined by Facebook as “The average cost per action related to your Page’s posts as a result of your ad.” IF you search for products on Facebook.

Engagement 143

Engagement Brands Facebook Journal 143

Ignite Social Media

JUNE 20, 2019

Below you can see how Facebook defines both traffic and conversion campaigns: Traffic Campaigns : Allow you to grow the number of people who visit your site, app or Messenger conversation, and increase the likelihood they’ll take a valuable action when they get there. Measuring the Right Metrics. Avoiding “Clicky” Users.

Conversation 131

Conversation Social Media CPM Metrics 131

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. And more importantly, what each group WANTS from each channel varies as well. Click To Tweet. Yeah, that would be weird.

Social Media 153

Social Media Strategy Content Template 153

Ignite Social Media

JUNE 14, 2023

These tactics often involve incorporating relevant keywords and hashtags, optimizing profile information, engaging with the audience, leveraging user-generated content, and analyzing performance metrics to refine the strategy.

Hashtag 152

Hashtag Social Media Strategy UGC 152