Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. Locate Custom Metrics.

Metrics 210

Metrics How To Construction Facebook 210

Social Media Today

MARCH 30, 2020

Facebook has added a new 'Experiments' section to Ads Manager, which provides a central home for all your Facebook ad tests and results.

Facebook 215

Facebook 215

Sherrilynne Starkie

JULY 19, 2014

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns.

Facebook 319

Facebook Mobile Privacy Advertising 319

Jon Loomer

MARCH 10, 2019

Facebook Ads Manager changes constantly. Why Facebook Ads Manager Changes Are Important. Facebook (and Instagram) have grown tremendously in a very short period of time. As new resources continue to be added, advertisers must proactively maintain an awareness of what is newly available.

Facebook 167

Facebook How To Advertising Notification 167

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. Locate Custom Metrics.

Metrics 148

Metrics How To Construction Facebook 148

Jon Loomer

APRIL 17, 2019

When it comes to Saved Audiences, a question commonly repeats: How do I duplicate a saved audience in Ads Manager? Facebook’s Saved Audiences feature allows advertisers to create audiences that can be re-used in multiple campaigns. As an initial step, be sure you are logged into your personal Facebook account.

Facebook 166

Facebook How To URL Analysis 166

Social Media Today

FEBRUARY 21, 2019

Impress your boss and upgrade your Facebook ad spend reporting with Facebook Ads Manager for Excel.

Report 165

Report Facebook 165

Jon Loomer

SEPTEMBER 12, 2017

Facebook announced today that Power Editor and Ads Manager will be combining into one tool. Deep breaths… For those who have used Power Editor religiously for the past several years due to added features not available in Ads Manager, don’t worry. It sounds as though no functionality will be lost.

Tools 166

Tools Facebook Advertising Campaign 166

Social Media Today

APRIL 17, 2019

Facebook has rolled out an updated version of its Ads Manager app, along with a new bidding option.

Cost 167

Cost Facebook 167

Harp Interactive

FEBRUARY 7, 2014

Categories: Blog , Facebook , Google , Pinterest , Social Media Marketing Tags: AllFacebook , Chrome , Facebook , Facebook Ad Manager , Google , Pinterest , Pinterest mobile , social media , Social Media Marketing , Social Media Snapshot Social Media Snapshot: Facebook Ad Manager Updates, New Technology & Pinterest Makeovers, Oh My!

Social Media 243

Social Media Facebook Mobile Google 243

Jon Loomer

JULY 2, 2015

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ]. Let’s take a closer look… The new Facebook Ads Manager is rolling out globally! Custom Ad Reports Front and Center. App Ads Helper.

Facebook 114

Facebook CPA CPM Campaign 114

Social Media Today

JULY 17, 2018

Facebook is adding some new tools to its Ads Manager app which will make it easier to create Facebook ads from your mobile device.

Facebook 112

Facebook Mobile Tools 112

Mindjumpers

MAY 10, 2011

Tweet Around the 4th of May, Facebook launched a new tool in order to manage the various ad creatives that you’ve developed over time. When you go to the Creative Library , you will be presented with a list of all the ad campaigns that you have run during your time on Facebook. The New Facebook Page is launched.

Library 188

Library Facebook Overview Advertising 188

Social Media Today

MAY 18, 2018

Facebook's adding new options in Ads Manager to help you compare the performance of your Facebook ad efforts.

Campaign 125

Campaign Facebook 125

Sociallyin Insider Blog

SEPTEMBER 25, 2020

Do you ever feel a little lost trying to navigate Facebook Ads Manager?

Facebook 81

Facebook Advertising Social Media Marketing 81

Social Media Today

MAY 12, 2020

Facebook has updated its ad placement control tools, in order to provide more safety and assurance for advertisers.

Facebook 218

Facebook Brands Advertising Tools 218

Sociallyin Insider Blog

SEPTEMBER 25, 2020

Do you ever feel a little lost trying to navigate Facebook Ads Manager?

Facebook 75

Facebook Advertising Social Media Marketing 75

Jon Loomer

APRIL 28, 2024

I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but they’re not always easy to find. I’ve long thought about how I could better organize and surface some of my more popular and important content. There’s plenty more, and I add to it with new content, too.

Advertising 121

Advertising Tips Eventful Campaign 121

Jon Loomer

JULY 31, 2023

Meta Ads Manager, Business Suite, an API, or one of the other many Meta business products isn’t working for you. Here’s a closer look of what products are included in that regularly updated page… Business Tools This is where I typically go because the outage issues I run into most are related to Ads Manager.

API 138

API Embedding Library Issues 138

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed. But I don’t recognize much of the Facebook ads landscape that I wrote about eight years ago.

Advertising 177

Advertising Metrics Cost Sentiment 177

Jon Loomer

APRIL 25, 2022

Conditional Formatting is a feature found in Facebook ad reports that can be super useful for quick evaluations of performance. Let’s go… Custom Ad Reports. First, know that this feature is only in custom ad reports right now, not the main Ads Manager. Then click ‘Create custom report.”

Report 187

Report Facebook Advertising Features 187

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.

Research 257

Research Report Social Media CPM 257

Jon Loomer

FEBRUARY 7, 2024

Learning that Ads Manager results are too good to be true usually comes down to one of the following: 1. If you’re ever in the situation where you fear your Ads Manager results are too good to be true, follow these steps to check for common explanations… 1. Those results were, indeed, too good to be true.

Report 178

Report Sample Samples API 178

Buffer Social

JANUARY 11, 2017

Ninety-one percent of marketers invested in Facebook advertising last year. billion people use Facebook every day, and on average, each person spends more than 50 minutes a day across Facebook, Messenger, and Instagram. How do marketers create, manage and analyze their Facebook ads? Let’s jump in.

Facebook 40

Facebook How To Advertising Overview 40

Razor Social

MARCH 8, 2016

Have you ever struggled creating ads with the Facebook Power Editor ? I’m in the middle of creating an ad and I copy a previous ad. I then open up the ad and try to edit the audience and Power Editor freezes. About Facebook Power Editor. You’ll get away with using this for most of your ads.

Facebook 62

Facebook How To Price Campaign 62

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. While there are likely manual solutions and other tools that help you accomplish something similar, I’m using Google Tag Manager to manage my pixel. Create a tag in Google Tag Manager. I actually wrote about this three years ago , but hoo boy.

Eventful 179

Eventful Aggregator Google Conversation 179

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Boosted posts vs. ads: what’s the difference?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Jon Loomer

NOVEMBER 12, 2023

If you subscribe to an ad-free Facebook or Instagram in the EU, “Your ability to advertise and monetize with ads will be limited.” This seems to be primarily focused on Instagram since you don’t create a personal Instagram account to manage a business Instagram page.

Instagram 145

Instagram Advertising Products Facebook 145

Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. jonloomer How to break down video views quality in Ads Manager. Are you customizing your columns in Ads Manager, saving them, and setting your favorite combination as the default view? Run Ads to Promote Facebook and Instagram Reels.

Facebook 190

Facebook Eventful Instagram Video 190

Jon Loomer

MARCH 11, 2021

Now that we’re in the world of iOS 14 , Aggregated Event Measurement, and the 8-event limit , one of the biggest issues I’ve heard from consultants and agencies is an inability to access and optimize for a client’s configured Facebook events. Agency uses their own ad account and gets access to the client pixel.

Eventful 209

Eventful How To Facebook Aggregator 209

Jon Loomer

OCTOBER 20, 2020

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit. My limit is 2,500.

Facebook 195

Facebook Issues Questions Course 195

Jon Loomer

FEBRUARY 24, 2024

If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. Meta’s announcement makes no mention of the Ads Manager iPhone app, but it would make sense that you should avoid that as well.

iPhone 158

iPhone Apple Cost Small Business 158

Jon Loomer

FEBRUARY 8, 2023

When you run Facebook ads that direct people to your website, you care whether people immediately leave or if they spend more time there. What I’m going to describe is done with custom events and Google Tag Manager. Create another tag and name it something like “Facebook – 60 Seconds.”

Eventful 180

Eventful Conversation Report URL 180

Jon Loomer

OCTOBER 19, 2020

If you run Facebook ads, you need to understand Business Manager. And if you manage ads for others, it’s additionally important that you understand how to use Business Manager to manage roles and access to assets. You’ll be able to assign pages, ad accounts, catalogs, and apps.

System 201

System Facebook API Aggregator 201

Jon Loomer

NOVEMBER 7, 2022

It’s only natural that this jump includes TikTok ads. That’s what made Facebook advertising so insanely profitable in the early days. Well, the first thing you’ll notice if you dive into TikTok advertising is that the TikTok Ads Manager is obviously inspired by Facebook Ads Manager.

Campaign 199

Campaign Advertising Price Facebook 199

Jon Loomer

OCTOBER 20, 2020

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit. My limit is 2,500.

Facebook 181

Facebook Issues Questions Course 181

Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. Both parties need to have Business Manager accounts. Ad Accounts. Block Lists.

Advertising 202

Advertising How To Facebook Consultant 202