Why you need to share an executive summary of your social media reports with leadership
Sprout Social
MARCH 25, 2021
While these metrics may make complete sense to you and your team, things like follower count and reach are as good as gibberish to an executive who doesn’t work in social. Worse still, when an executive can’t immediately see the impact of social on business goals, the harder it is for them to see the value in social at all.
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