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Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Your suggestions are great for newcomers to the social media field, but what do you do when experienced users try to use their expertise to take advantage of the system? The key here is making the mechanics of the social networks transparent. The issue at hand is not the fact that the company was virtually unknown.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

We have embarassing pictures in Google Maps , videos about the death of an innocent man in the hands of a “competent&# cop , and even Yelp reviews that can damage your personal reputation , never mind your business. We’re starting to use search — and social media — as our recommendation engines.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

The numbers would be a lot more representative if this approach was implemented, and the incentive to have users gaming these systems would be substantially diminished. This new world is an evolution of the Web and it cannot be undone. For me, FriendFeed is the #2 driver of traffic to my Web site, behind only Google.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

One great example this year has been Blame Drew’s Cancer. When I was having some issues adding the commenting system to my web site, I was able to quickly get a response from the JS-Kit team and their users. Additionally, crowdsourcing has even help bring awareness to charity causes and collecting money for them.

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Digg: Your Privacy is an Illusion

Techipedia: Tamar Weinberg

Nearly four months later, the social features appear to be here to stay. As Digg becomes more of a social network and less of a social news network (or a hybrid that incorporates both elements), it has a lot of obstacles it needs to face. I don’t want anyone but the intended recipient to see shouts, for example.

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Confessions and Reflections of a [Former] Digg Addict

Techipedia: Tamar Weinberg

In the past few weeks, however, even Digg’s other top users are seeing that Digg is becoming more difficult of a social news site to enjoy, and after stepping away from Digg for awhile, I have some thoughts and reflections on how it was and possibly how it should be. Reddit and Mixx , on the other hand, live on a karma system.

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