Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

AUGUST 19, 2010

How are you integrating social media into other programs? Sound off in the comments, and maybe we’ll put together another post with great examples. clintonbon Love the example you put forth, great post! link] [link] Julie Robinson RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing. Awesome post!!

Social Media 142

Social Media Strategy Tourism Social CRM 142

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. I couldn’t write Katie Van Domelan’s post about social media listening tools. Indra Gardiner covered social media law in a way that I cannot.

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

JUNE 17, 2010

From what I've seen anywhere from 5-10% is a pretty decent (example: listed 500 times and have 10,000 followers) number to aim for. Personally, I've always been a fan of looking at the # of lists to # of followers ratio as to how valuable someone's time is on Twitter.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

MAY 5, 2010

link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 126

Social Media Case Study Strategy Study 126

Hootsuite

JANUARY 24, 2024

These templates help streamline communication and ensure a consistent and efficient approach to addressing inquiries, comments, reviews, and other forms of engagement on social media. Why are social response templates so handy? Save time Social response templates save valuable time by giving you plug n’ play, ready-to-go responses.

Template 101

Template Templates Social Media HootSuite 101

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. Technology should only be determined at the last stage of the planning process. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. This is another example of why you need accounts on these sites. Someone searches for you, they’ll find your Twitter profile or Facebook brand page.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 19, 2010

I’ve been talking a lot about the integration of email and social media , and this is another example of using cross-functional technology to build content creation and deployment synergies. Subscribers then receive a digest of all the content posted to the fan page.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples.

CSR 138

CSR Social Media Strategy Consultant 138

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. The core of social media marketing efforts should be the corporate blog. These can be things like lists (e.g.,

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

MARCH 25, 2010

Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. If you have all of your passwords and such handy, the process should take about 5 minutes.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 11, 2010

A call to action, a “close&# if you will (an ugly word to some social media purists) is still how sales are made – that's how it's been since the beginning of time and that's how it is done today and how it will continue to get done. Maybe you guys have other examples where that is not so. nuff said.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

Not only chock full o' value, but an imaginative process to ultimately retain the TWolves as a client. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Telling the right story is a strategy, not a tactic. Thanks for the read.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares.

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

JUNE 3, 2010

But if you want the healing process to accelerate, if you really give a damn about how you’re perceived in America, it all starts with just two little words: “I’m Sorry.&# This admission begins the healing process and also gives the story no where to go. We’ll forgive Roger Clemens. Same thing with Marion Jones.

Social Media 157

Social Media Strategy Consultant Social CRM 157

Convince & Convert

MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. As Jay Baer recently [.] Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. Social CRM & Risk Management – How to put out a firestorm?

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

SEPTEMBER 21, 2010

RT @impactmax: Develop a Social Media Strategy in 7 Steps – Convince & Convert [link to post] – Posted using Chat Catcher [link] janetrex (Janet Rex) Twitter Comment Develop a Social Media Strategy in 7 Steps @jaybaer [link to post] Includes slides and worksheets. Thanks for the thoughts and processes.

Social Media 167

Social Media Strategy Consultant Conference 167

Sprout Social

APRIL 28, 2022

These tools might include: Marketing tools (think: social, CRM, email). For example, consider how marketing messaging and creatives for campaigns require multiple steps, stakeholders and approvals. For example, you can track individual contributions to any given task as well as team-wide time spent on tasks.

Team 90

Team Tools Hubspot Collaboration 90

Convince & Convert

AUGUST 11, 2010

What a great example to set for your children. I was struck by what a great example & experience you're providing for your children. Like most things I do, it will either be a great example for my children, or a disastrous cautionary tale. Here's to fresh starts and growing new roots in good soil!

Social Media 116

Social Media Strategy Travel Team 116

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. How Much Friendship Do We Need? My take on this on my blog @ [link] 2. Re: the Diesel-cam.

Social Media 134

Social Media Strategy Curation Privacy 134

Convince & Convert

APRIL 13, 2010

Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. link] jaybaer Socrates would have sucked at social media. link] Janna Wemmer My parents were early influencers.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example.

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement).

Social Media 160

Social Media Statistics Strategy Research 160

agora pulse

JULY 14, 2020

If you skip the approval process, you could run into serious issues like: Your company’s new social media intern might publish off-brand content that confuses or alienates your audience. Multiple social media managers might unknowingly schedule competing content for the same brand.

Tools 97

Tools Twitter Social Media Management Team 97

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. What do you think? RyanShell Adam Jay This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading.

Questions 161

Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. link] Perry Hewitt Agreed on all fronts, and would add a tenth fallacy “You can embark on social media like a close-ended campaign.&#

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 21, 2010

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. I go through this process for my blog on a regular basis (number junkie that I am). link] jaybaer Thanks Jeremy. I appreciate it.

Social Media 142

Social Media Strategy Social CRM Consultant 142

Rebekah Radice

SEPTEMBER 28, 2015

Social selling is a common business challenge. We discussed social media, the sales process and finding your perfect marketing mix. Below is a roundup of our conversation, including 31 tips to effectively use social media to boost your sales! 31 Tips on How to Use Social Media to Boost Sales. Get Into Hashtags.

Social Media 161

Social Media Tips How To Hashtag 161