Convince & Convert

JUNE 22, 2010

Red Chair was born out of this exact same realization – that executives need to become familiar with this stuff at their level – and still, we're a very long way from making the integration process as smooth as it could be. Your TV analogy is spot on. I was surprised(ish) about the B2B findings; but not so surprised.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 23, 2010

After the socially awkward embracing is done, invite both groups in during the creative process. Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. link] Thanks for using Ford as a positive example.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

For every piece of content you create, regardless of format, you should develop a Content Rationale Report that includes these pieces of information (as an example, I’ve included prospective answers for a social media metrics chart I’m developing) Format of Content: Downloadable chart and glossary (PDF).

Social Media 128

Social Media Strategy Report Buy 128