Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from.

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Social Media Policies Consultant Social CRM 156

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 116

Social Media Social CRM MySpace TweetBeep 116

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. They offered exceptional concrete value to practitioners of social business intelligence: 1.

Research 194

Research Data Social CRM Wikipedia 194

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 168

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

APRIL 1, 2010

I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! I must have used the Edelam WalMart 'Flog' example 30 times in presentations and workshops! link] Glen Walker RT @jaybaer: Get Your Social Media Story Straight [link] (great piece on the importance of followup, too) [link] ???

Social Media 121

Social Media Content Analysis Sports 121

Visually SM

JULY 27, 2020

However, there are a couple of unique features that set Sprout Social apart. In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. You can even turn your messages into action items to create workflows or reminders around your social activity.

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Social Media Management Social Media Tools Domain Name 246

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

Brands 146

Brands Content Social Media Consultant 146

Convince & Convert

JUNE 22, 2010

At present we're seeing people dabble without a strong PR / Communications strategy behind them. You have to commit to social media for the long haul to see the benefits. Thought I'd be ostracized by the social media community and have my twitter privileges revoked. jaybaer wants to know Do You Believe?

Social Media 132

Social Media B2B Company Consultant 132

Hootsuite

SEPTEMBER 16, 2022

Here, we take a look at the different kinds of social media marketing tools that will help you effectively connect with your social media audience and hit your business goals in 2022. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media scheduling tools.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. We were on a WebEx with a client and their PR firm, they were so called social media gurus. What do you think?

Questions 162

Questions Social Media Consultant Education 162

Convince & Convert

SEPTEMBER 21, 2010

.&# Social media tools and applications are often seen as existing as their most visible persona (their application within a social network) rather than being seen as tools with wider application and use. Amber [link] Deb Robison Great post and I especially appreciate the viral example and the need for participating with authenticity.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. It doesn’t appear that the SME audience is duplicated here, or vice versa (at least not significantly).

Social Media 143

Social Media Strategy Social CRM Consultant 143

Oktopost

JULY 27, 2021

For example, if you sell CRM software, you shouldn’t only place ads or write keyword-optimized content around CRM. In our example, lead nurturing is a pain point for someone who uses a CRM for B2B lead generation. When your ideal customer asks, “Hey Google, who has the best Social CRM?,”

B2B 118

B2B Marketing SEO Engineering 118

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 130

Social Media Strategy Influencer Case Study 130

Webbiquity SMM

DECEMBER 4, 2012

Frequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Case Study Strategy Study 117

Sprout Social

SEPTEMBER 20, 2016

To view the anatomy of a great Facebook ad, see Facebook Ad Examples That Convert. For example, Neil Patel tested this theory by removing one field from his opt-in form and saw an increase in conversions by 26%. Knowing your audience and presenting a strong offer will go a long way in helping you reach your goals.

Facebook 40

Facebook How To Policies Social CRM 40

Keyhole.co

JULY 9, 2023

Jena A I like the ability to set it and forget it on the evergreen social media posting by far the most. It has created the ability to set up different sections to program separately, for example, a set just for Monday posts. It allows us to maintain clear social branding and present ourselves in the most professional way.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. This is a social address book, and social CRM application at each extreme. Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

AUGUST 31, 2010

Research published in the Journal of Computer-Mediated Communication shows that online polylogues (multiple people talking with each other simultaneously) is better than a monologue (speaker presentation) or dialogue (turn-taking interactions).

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Seems like the same arguement being used against social media. Do You Have the Guts to Expect Social Media Failure [.] Any thoughts? Any thoughts? Failure may happen. Thanks Jay.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Wisely improve the present, it is nike dunk low thine.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. dell is one example. I love Twitter. It enriches my life every day. I hope it sticks around for a long, long time.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. For example, if you want to promote new products, you can use Comm100 Newsletter. link] Ahmed Haha, an excellent post. The True Blood reference floored me. Great post.

RSS 129

RSS Research B2B Consultant 129

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 3, 2010

I want control over how I present who I am, and Facebook is the new hottest method. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I want control over how I present who I am, and Facebook is the new hottest method. Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments.

Facebook 167

Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Social Media Tools.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. What great examples of businesses doing this well do you have? He’s awesome, if you ever need any help in those areas).

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 2, 2010

link] jaybaer I continue to quote you in every presentation about making friends you wouldn’t have had. I don’t share the exact same stuff on Twitter that I do on Facebook, for example. [link] jaybaer It was easy for us to agree. Getting publisher to agree was different. link] jaybaer Hi Francine. Honored to have you here.

Social Media 155

Social Media Strategy Consultant Social CRM 155

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

Social Media 133

Social Media Strategy Airlines Types 133

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

Social Media 149

Social Media Strategy Energy Consultant 149

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.

Social Media 128

Social Media Strategy Report Buy 128