Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports? So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Stelzner This free tool may become your your new favorite social media companion (you really should check this out!)

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Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. Of course, this isn’t entirely an either/or scenario.

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Social Media Strategy Social CRM Company 118

Convince & Convert

MARCH 25, 2010

At the most granular, day-to-day level, this necessitates visiting your various outposts and your social media hub , determining your progress on each, and graphing it out over time. Or, you could just use Swix, the super slick new social media scoreboard that just works. Need to see the increase in Twitter followers over time?

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Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. Today, that initial contact can be created over a few hours using social media.

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FAQ Content Consultant Social Media 139

Convince & Convert

JULY 21, 2010

The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Download Michael’s presentation here. If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from.

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Social Media Policies Consultant Social CRM 155

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Then this is the blog post for you.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? jaybaer wants to know Do You Believe?

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Social Media B2B Company Consultant 132

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Taxonomy is incredibly important in social media because it’s the most direct link between the worlds of social and search marketing. And great example about the eyeglasses.

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Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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Social Media Strategy Consultant Web 2.0 151

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Angela Connor Author, “18 Rules of Community Engagement&# [link] jaybaer I agree Angela. What do you think? Does that make sense? “Right&# and “Wrong&# is probably too strident.

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Questions Social Media Consultant Education 161

Convince & Convert

SEPTEMBER 21, 2010

I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. On this list #1, #5, #7, #11, #14, #16 all include a presentation, or free social media tool. All blog owners should do this to see what their community prefers. Extra resources are important.

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Social Media Strategy Social CRM Consultant 142

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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Social Media Strategy Influencer Case Study 129

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Due to the content discovery constraints of social media sources such as Twitter, the timeframe to access historical data could be significantly less than 6 months.

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Social Media Radian6 Strategy SM2 157

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. Marketing), ThinkGeek is “all about serving our community. That's the price of admission. Be remarkable.

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Social Media Case Study Strategy Study 117

Webbiquity SMM

DECEMBER 4, 2012

Frequent best-of honoree Kristi Hines provides an outstanding list of general social media tips (e.g., “Cross promote your social profiles. Look for opportunities to add links from one social profile to others. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Social Media ROI Measurement Guides.

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Social Media Resources Tips Policies 213

Convince & Convert

AUGUST 31, 2010

The u30pro chat that I moderate with Lauren Fernandez have amazing discussions every week as far as I’ve gathered from the community. Beyond that, when I think of social media, I don’t just think of the tools like twitter, linkedin and facebook. Both of these communities have a great deal of interaction and conversation.

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Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Why You’re the Key to Social Media Success 5 Step Process for Social Media Success [link] Brian Hamlett Very nice Jay and definitely true. Seems like the same arguement being used against social media. Do You Have the Guts to Expect Social Media Failure [.] Any thoughts? Any thoughts? Failure may happen. Thanks Jay.

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Social Media Consultant Social CRM eBook 121

Convince & Convert

JUNE 15, 2010

All of your customers on Facebook are presented to you, and you should be able to become their “friends” with a single click. This is a social address book, and social CRM application at each extreme. Wasn't sure if there was a reason for that or if this was simply for example purposes. Just an example.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

MAY 20, 2010

For example, data that shows that in comparison to last month, 15% more people went to your product pricing page after first visiting your Facebook page is a far superior KPI to number of Facebook “likes&#. Wisely improve the present, it is nike dunk low thine. link] Sadie Harris Are You Suffering From Premature Calculation?

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Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. Twitter success requires an understanding of the unique rhythms and cadences of the community, and a give first, get later mentality that is a bit counterintuitive at first.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

SEPTEMBER 21, 2010

Sexy Bookmarks Plug-in My friend Michael Stelzner from Social Media Examiner (where I guest post monthly), turned me on to this excellent plug-in that improves upon the social sharing user interface. See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

link] (from @JayBaer) [link] David Spinks Great advise with helpful examples: Are You Ready for the Opportunity Economy? Your trio of categories and the clear examples are very helpful… this is another keeper, thanks a heap, Jay. Awesome stuff Jay — I love the way you bring real examples to social media.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

JULY 8, 2010

It is great when a blogger can take great, relevant content and present it in a light-hearted and fun manner like you did here. For example, if you want to promote new products, you can use Comm100 Newsletter. link] Ahmed Haha, an excellent post. The True Blood reference floored me. Great post.

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RSS Research B2B Consultant 129

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Facebook Consultant Social Media Sites 167

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. What is Social Media Optimization and Why Should I Care? 30 Tips: The Productivity Guide of Social Media by WebStudio 13. Social Media Tools.

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Social Media Tools Strategy Tips 200

Convince & Convert

APRIL 7, 2010

Some great ideas: from @theblackfin from @mikefraietta from @bradmays In addition to the chat, I also came across this fantastic presentation about Foursquare (note the SEO benefits) from Chuck Reynolds. What great examples of businesses doing this well do you have? He’s awesome, if you ever need any help in those areas).

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Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. That’s why I love social media. THAT makes me happy. link] jaybaer Thank you.

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Social Media Strategy Consultant Social CRM 155

Convince & Convert

APRIL 27, 2010

I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident. I'm presenting at a leadership conference (of engineers) this weekend and one of the points I will try to make is that “Information isn't boring by accident.

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Social Media Strategy Airlines Types 133

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. bolen Thank you for this.

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Social Media Strategy Energy Consultant 148

Convince & Convert

JUNE 28, 2010

As search becomes ever more interconnected, and websites begin to routinely change dynamically based on your search and browser history, your ability to create and optimize individualized pieces of content (blog post, photo, video, tweet, status update, podcast, PDF, presentation) reaches critical importance. Companion blog post.

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Social Media Strategy Report Buy 128

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I avoided any panel with more than 3 presenters, and found the depth of conversation much greater. – I didn't try to do too much.

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Social Media Strategy Conference Eventful 127

Convince & Convert

SEPTEMBER 20, 2010

Everything is past due and everything is a top priority, taking time to build communities is counter to our corporate style. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media.

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Social Media Strategy Affiliate marketing Company 160