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SEO in 2018, Which Practices You Should Avoid and Why.

Social Media Marketing

SEO is a never-ending race and marketers and bloggers know that. In order to achieve success in the SEO world, it's important to stay updated on Google's changes, impact and new avenues, therefore, these are some important pieces of advice on which practices you should avoid while optimising your content online.

SEO 126
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Do Social Signals Drive SEO?

Convince & Convert

Being the savvy content marketer you are, you now set out to to bring an audience to that post. There is so much speculation about how social media and SEO interact, but what’s the real story? There are three basic problems with this theory: Google has repeatedly denied that they are using social signals for SEO ranking purposes.

SEO 167
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60
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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. While links from quality sites can help you rank higher for more keywords, backlinks from bad sources can ruin all your marketing efforts. Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links.

Metrics 60
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SEMPO Caught Violating Google Webmaster Guidelines for Advertorials

Bill Hartzer

SEMPO, The Search Engine Marketing Professional Organization , is taking advantage of text links in advertorials, clearly a violation Google Webmaster Guidelines for link schemes. As professional SEOs who are paid to know these guidelines and advise others, we should hold SEMPO and its Board of Directors to higher standards.

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How Rich Answers Provide a New Approach to SEO

Convince & Convert

However, in today’s post, I am going to emphasize a completely different angle, and I am going to show you an entirely new way to do SEO. Let me start by showing you an example. This is an example of a result where Google provides the answer directly. For example, Wikipedia has a DA of 100, the highest possible score.

SEO 60
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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of.