Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. 3 social commerce examples you can learn from. Remember to go beyond sales alone by digging into sentiment analysis and inbox reports.

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Examples Tips Patterns Instagram 126

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

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Reputation Sentiment Analysis Notification 90

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 138

Marketing Class Skills Trends 138

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. Without their backing, social media can become siloed, underfunded or pushed aside for other marketing activities.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 116

Strategy Brands Content UGC 116

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. What is Twitch marketing?

Marketing 102

Marketing Authentication Template Templates 102

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 103

Sprout Social

FEBRUARY 15, 2024

Plus, we’ll show you some shining examples of what audience engagement looks like. Here are some examples of common types of audience engagement: Likes and reactions Likes and reactions are one of the simplest ways for an audience to engage with your brand on social media—all your target audience has to do is click or tap a button.

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Engagement Tips Loyalty Metrics 98

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. The right infrastructure Personalized marketing is only as successful as the processes and tech that support it.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. For example, if you want to focus your brand narrative around your product, ensure your content has the same flow across all social channels. What is brand experience? Let’s dive into the advantages in detail.

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

AUGUST 22, 2023

This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. This provides crucial insight into your brand health, market trends and competitor performance, enabling you to grow your business strategically with data-driven insights.

Analytics 83

Analytics Conversation Brands Sentiment 83

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening?

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B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s what a social media mention looks like on X: 2. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

JUNE 11, 2024

It allows real-time engagement where fans can tune in and let their sentiments and questions be known immediately. Nearly 40% of marketers choose Instagram Live as their go-to platform for live broadcasts. Wrap baby carrier brand Checkoh Baby Carriers is another compelling example of digital storytelling. Save Option.

Instagram 52

Instagram Strategy Notification Hosting 52

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. For example, they tether their content to specific events — a basketball game or Monday Night Football. That’s a massive chunk of their workload.

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Content iPhone Sports Remix 130

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target.

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Hashtag Social Media Sentiment How To 52

agora pulse

DECEMBER 28, 2017

For example, Coca Cola might want to monitor the #sugartax conversation. Tesla might want to know what people think of @ElonMusk after a big announcement, for example. If you’re using a listening platform like Agorapulse, you can even create searches for posts with a positive or negative sentiment!

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. For example, Sprout’s Smart Inbox provides a real-time, up-to-date list of all of your social interactions. For example, the platform can identify when a competitor has changed their social media bio as soon as it happens. The problem?

Campaign 119

Campaign Social Media Tools Hubspot 119

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. In this article, we’ll explore the close connection between social listening and strong content marketing practices. Identify & Respond to Common Pain Points.

Content 118

Content FAQ Sentiment Hashtag 118

Keyhole.co

MAY 9, 2024

Whether your niche is marketing consultation or recruiting technology , LinkedIn hashtags are small yet powerful tools for ramping up visibility and engagement for your content. They can increase your reach, generate meaningful engagement, and help you connect with your target market. Examples might be #startupmarketing or #webdesign.

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Hashtag LinkedIn How To Analytics 52

Sprout Social

OCTOBER 25, 2022

For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans.

Strategy 125

Strategy Brands Hubspot Survey 125

Webbiquity SMM

JANUARY 31, 2019

It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Part of any good social media strategy is emphasizing your strengths relative to others in the market. Are you adopting influencer marketing best practices ?

Social Media 186

Social Media Analysis Sentiment Comparison 186

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Digital marketing did more than entice new shoppers this year.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Buzz Marketing for Technology

MARCH 18, 2010

For example, if your focus is on monitoring mentions or bird dogging leads as I described in the last post you should seek out vendors that specialize in this type of analysis. On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis.

B2B 225

B2B Platform Social Media Marketing 225

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. Hashtagging examples to spark your next big idea. To hashtag or not to hashtag?

Hashtag 114

Hashtag How To Guidelines Telecommunications 114

Hootsuite

FEBRUARY 5, 2024

Examples of Instagram analytics metrics include impressions, likes, shares, and audience growth over time. On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With solid market research , LEGO is never short of entertaining and culturally relevant content for its social media accounts. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Socially-active CEOs can dramatically improve their companies’ viability and awareness within their target markets in the following ways. Humanizing the Company. Following up.

Company 124

Company B2B Loyalty Survey 124

Keyhole.co

MAY 16, 2023

For example, run a small online business selling handmade jewelry. Say you own a line of beauty products; you can use media monitoring tools to find other beauty bloggers with a similar audience and reach out to them for influencer marketing campaigns. If someone complains about your customer service, the sentiment is negative.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

MARCH 15, 2021

Let’s explore how trending topics work, how to personalize them, and ways you can leverage them as part of your social media marketing campaigns. For example, if most of the people you follow are in the social media niche you’re more likely to see personalized trends associated with social media. How Twitter trending topics work.

Trends 122

Trends Twitter How To Hashtag 122

Keyhole.co

APRIL 18, 2023

Consider this example. This is just one instance of how Instagram metrics can be an absolute game-changer for chalking out a marketing strategy for your brand. For example, tracking likes, comments, and followers can help brands understand how well their content resonates with their audience. million followers.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Keyhole.co

OCTOBER 24, 2022

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. You can even download and share them as reports for marketing ROI overview.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Social listening also helps you keep tabs on the social media sentiment toward your company and products. The Benefits of Listening.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

SEPTEMBER 29, 2022

The participants who imagined getting few likes had far greater negative sentiments than positive, especially in those more susceptible to feedback. There’s very little importance when measuring the overall performance of your Instagram marketing efforts. Like it or not, social media has a proven impact on our brains.

Instagram 100

Instagram How To Comparison Metrics 100

Keyhole.co

APRIL 25, 2023

For example, your monthly Instagram follower growth rate would be the percentage growth your follower count has seen since last month. A higher growth rate means your marketing team is on the right track, launching intuitive and engaging campaigns. You can even download and share them as reports for marketing ROI overview.

Instagram 52

Instagram How To Collaboration Hashtag 52

Hootsuite

NOVEMBER 28, 2022

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Subreddits have their own URL, for example the Star Wars subreddit can be found at www.reddit.com/r/StarWars. For example, instead of saying “the memes subreddit,” I’d say “r slash memes.”.

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Reddit Brands Meme Forums 100