The Social Media Incubator

FEBRUARY 25, 2014

Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. Now, when a Page tags another Page in a post, followers of both pages will see it in their News Feed. However, the newest change to Facebook gives those brands hope.

Feed 161

Feed Feedly News Social Media 161

Likeable

APRIL 5, 2022

Many Instagrammers lauded the news: For a long time, a chronological feed was the app’s default setting, and some users argued that the algorithm made it harder to keep up with their friends and favorite accounts. And more importantly, how can you continue to reach loyal (and new!) How will Instagram’s new changes impact marketers?

Feed 85

Feed Feedly Instagram Press Release 85

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. How to Use Reels for Instagram: 10 Real-World Examples. New York University: Showcase Your USPs. A post shared by New York University (@nyuniversity).

Examples 165

Examples Instagram Brands Transportation 165

Ignite Social Media

FEBRUARY 13, 2018

If you’re a marketer, you’re well aware that the social space is constantly changing. Facebook is always working behind the scenes to create a better user experience (translate: make marketers want to bang their heads against a wall). Facebook has been testing various News Feeds in other countries for some time now. The result?

Feed 115

Feed Feedly News Brands 115

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. Why TikTok marketing campaigns are so valuable.

Examples 142

Examples Campaign Tips UGC 142

yMarketingMatters

DECEMBER 4, 2012

Have you wondered why you are not seeing as many of your friends and business Pages in your News Feed? That’s because Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. Learn how to take control of your News Feed on your personal page with Facebook’s new Interest List tool.

Feed 157

Feed Feedly News Facebook 157

Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195

Marketing Syndication Adwords News 195

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. And yet, social advocacy examples continue to be the exception. As networks work those kinks out, marketers have to adapt. ” That’s where employee advocacy comes in.

Authentication 93

Authentication Examples Class Team 93

Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

Video 202

Video Facebook Policies Feed 202

Buffer Social

NOVEMBER 27, 2018

The News Feed is one of Facebook’s marque innovations. For nearly a decade, the News Feed was the jewel in Facebook’s crown. It even admitted the News Feed can have a negative impact on mental health. While the News Feed has been experiencing growing pains, a new format has arisen: Stories.

Feed 111

Feed Feedly News Facebook 111

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

Authentication 60

Authentication Feed Feedly News 60

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 201

Video Marketing ROI Buy 201

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons.

Collaboration 140

Collaboration Examples Instagram Tips 140

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. B2B Chatbot Examples. Last year, the marketing software platform acquired Motion.ai Artificial intelligence is all around us.

B2B 119

B2B Examples Hubspot Widget 119

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. TikTok has also been in the news about potential cybersecurity threats, and because of this, TSA agents and people in the military are not allowed to use the platform. Example Best-in-Class Brands on the Platform.

Marketing 217

Marketing Authentication Trends Feed 217

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Buffer Social

MAY 3, 2018

Stories are now an incredibly popular content format, so popular in fact that we may see Stories begin to rival the news feed as the default content consumption and creation method in the not-to-distant future. F8 2018 roundup: A focus on smaller communities and a possible future away from the News Feed. Sharing to Stories.

Feed 109

Feed Feedly News Communities 109

agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? The Explore feed is a new tab on Facebook. I’ve been dipping into the mobile version to find content examples to show students in training sessions. There was some good news… “When we paid to promote our latest video, we got reach over 3K.

Feed 121

Feed Feedly Facebook Groups 121

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is where we go for breaking news and to connect with journalists, policymakers and politicians. Digital Media Framework Example.

Marketing 199

Marketing Syndication Adwords Social Media 199

Buffer Social

AUGUST 3, 2022

We’ll cover the benefits of a Facebook Group for your company and share examples of businesses that have benefited from investing in this kind of community. How these brands have benefited from Facebook Groups “Community,” is the new follower count, at least according to The Washington Post.

Small Business 92

Small Business Groups Groups Examples 92

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. Digital literacy, also known as media literacy, isn’t a new concept. What does the challenge of media literacy mean for marketing today? Let’s use Facebook as a micro-example.

Marketing 142

Marketing Class Skills Trends 142

Buffer Social

JUNE 30, 2016

The goal of Facebook’s News Feed is to show people the stories that are most relevant to them. Now, Facebook has announced one of their most significant News Feed shuffles. These changes are likely to mean that content posted by brands and publishers will show up less prominently in News Feeds.

Feed 75

Feed Feedly News Facebook 75

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. But what about SEO for news sites, particularly Google News?

News 274

News Google SEO Postrank 274

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. People may be more likely to respond to an ad in their news feed than in their Messenger. Beyond the example of optimizing for Reach, this is not a great reason to remove it. The right-hand column placement on desktop is the classic example.

Feed 176

Feed Feedly Real Estate Instagram 176

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Continue reading to learn how to advertise on TikTok, find out how much TikTok ads cost, and see some examples of effective TikTok ads. .

Advertising 141

Advertising Marketing Campaign Hashtag 141

Justin Levy

JULY 4, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Google News Refreshed Written on July 4, 2010 by Justin Levy in google , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

News 165

News Google Feed Reader Creative Commons 165

Jon Loomer

MARCH 14, 2022

They’ll choose only the news feed placement, for example, assuming it is the most valuable placement. Even if news feed were the most valuable placement, there are reasons to include other placements as well. In other words, you may get the highest action rate from news feed. Every Placement is Different.

How To 199

How To Facebook URL Cost 199

Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. Here is a detailed example… Click To Tweet.

Examples 113

Examples Campaign Facebook CPM 113

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. The noise can quickly overwhelm you.

Strategy 52

Strategy Twitter Tips Marketing 52

Ignite Social Media

NOVEMBER 10, 2021

When creating content for the news feed, it’s all about thumb-stopping content. The example video below highlights that exact situation. Take the example below with astrological signs. Fake Them Out. View this post on Instagram A post shared by Entenmann's (@entenmanns). Subscribe to Social You Should Know.

Social Media 207

Social Media Meme Content Delicious 207

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing? And it will better target your marketing efforts.

Strategy 118

Strategy Facebook Marketing FAQ 118

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

DECEMBER 11, 2023

For example, a heartwarming post received almost 2,500 likes, while a niche topic about a skateboarder received nearly 1,300 likes. Threads Competing with X One significant factor contributing to Threads’ resurgence is its ability to provide real-time updates and news. Stay tuned, stay innovative, and keep an eye on Threads.

Compete 101

Compete Energy Social Media Platform 101

Jon Loomer

DECEMBER 18, 2022

Here’s an example for Tragedy or Conflict. You can also apply topic exclusions to prevent your Facebook in-stream video ads from appearing in on-demand videos (not live) about specific topics (Gaming, News, Politics, Religion and Spirituality). Here’s an example for Audience Network. First, let me explain.

Video 179

Video Facebook Report Publishing 179

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors. Facebook algorithm values.

List 190

List Facebook Feed Feedly 190

Jon Loomer

MAY 11, 2022

Auto-play can be good because a video playing in the news feed is more likely to get someone’s attention. In the example above, results fall heavily on auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. This can be both good and bad, of course. Movement can be powerful. .”

Video 194

Video Facebook Metrics Feed 194