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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

Facebook has a variety of targeting options. For instance, a Facebook ad for an iPad case might not be useful if shown to a target customer who doesn’t own that device (unless of course they are looking for a gift for an iPad-owning friend.) Knowing which to choose for specific scenarios can be confusing.

Mobile 175
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

These include Facebook, Instagram, and Pinterest, but expect many more to follow suit. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Either way, here are 10 real-world examples that demonstrate the vast potential of social commerce. Source: Facebook ).

Examples 221
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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 Related Posts: Measuring the impact of Facebook video content.

Mobile 150
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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Google My Business Messaging 101 (Includes Examples)

Hootsuite

Google My Business has a messaging feature that is much like Facebook Messenger — it makes it easy for customers to reach out to your brand and ask a question or voice a concern. In this article, we’ll go over: How Google My Business Messaging works — on desktop and mobile. Google My Business welcome message examples.

Examples 122
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? This helps determine the ROI of customer-centric engagement and service.

Examples 103
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5 Examples of How AI Chatbots Can Boost Your Marketing Power

Social Media Strategies Summit

By 2021, it is expected that 50% of enterprise companies will spend more on bots and chatbot creation than they will on traditional mobile app development. To help you prepare for the revolution, here are five examples of how AI Chatbots can help you boost your brand’s marketing power. What Exactly is an AI Chatbot?

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