Sprout Social

NOVEMBER 30, 2023

News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e., Sprout’s Competitive Analysis Listening tool offers a side-by-side competitor comparison of metrics like average positive sentiment. Online reviews also give you insight into brand sentiment.

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Analysis Sentiment Marketing How To 101

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

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Social Media Banking Brands Sentiment 74

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

Engagement 101

Engagement Tips Loyalty Metrics 101

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

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Sentiment How To Reputation Analysis 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 109

Sprout Social

AUGUST 17, 2021

Need insight into an emerging trend? Social listening helps brands tap into those readily available conversations to extract unbiased feedback and perspectives, allowing you to quickly spot key trends and discover new opportunities to connect with your audience. . Do you have burning market research questions?

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Questions Sentiment Meme Trends 115

Sprout Social

MAY 11, 2023

Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. With a tool like Sprout’s AI-powered social listening solution , the platform does the heavy lifting for you, sifting through millions of data points to deliver the trends, insights and key learnings you need in seconds.

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Reputation Tools Brands How To 127

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Read Industry News. Check Paid Social Campaigns.

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Social Media Management Social Media Curation UGC 172

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. Where your brand comes up in industry or cultural conversations. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. .

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Data Sentiment API Analysis 92

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche.

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Hashtag Analysis Twitter Sentiment 52

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand. You can view daily performance or evaluate trends over a longer period of time.

Data 120

Data Metrics Sentiment Analytics 120

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. Check out these tips and trends on how peer to peer texting can be a true game-changer for your business. Enter P2P texting.

Strategy 209

Strategy Marketing SMS Mobile 209

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Forecast future trends: Leverage predictive analytics to stay ahead of your market and make data driven decisions. Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception.

Team 147

Team Marketing ROI Training 147

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. Industry-specific data includes mid- to high-level engagement times. to 5 p.m.) Wednesdays at 3 p.m.

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Tourism Travel Education Engagement 105

Sprout Social

AUGUST 10, 2022

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Analyze consumer sentiment and brand health.

Influencer 110

Influencer Tools Marketing Software 110

Keyhole.co

APRIL 12, 2023

Niche/interest hashtags: These hashtags are used within a particular industry or by people who share similar interests. Event hashtags: These hashtags are related to a specific event or occasion. Trending status: This metric indicates whether a hashtag is trending or popular on Instagram.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Ignite Social Media

FEBRUARY 13, 2019

The social media industry is extremely fluid, with platforms, algorithms, and features changing at the drop of the hat. As a social-first agency, we are constantly analyzing this space and this space only, making sure we are on top of the latest trends. We’ll continue to share updates on the latest social media marketing trends.

Social Media 119

Social Media Marketing Trends Sentiment 119

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow.

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Project Analysis Hashtag Sentiment 107

Sprout Social

JULY 19, 2022

Industry or community-specific (example: #BookTok). For example, you can use Listening to find out how frequently people are talking about your topic, what related terms they’re using and the sentiment around the topic. Use timely hashtags since many users turn to Facebook for news and events. Timely or seasonal (example: #NYE).

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Hashtag How To Guidelines Telecommunications 118

Convince & Convert

AUGUST 29, 2017

Know Who Is Receiving More Positive (and Negative) Sentiment. By viewing the conversation around your industry topic across multiple social channels, from Facebook to Reddit, you can discern whether you or your competitors are defining and dominating the conversation from an earned social perspective. from Simply Measured Listening.

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Compete Analytics Analysis Sentiment 162

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. Let’s paint the landscape of the industry before diving into the statistics. Gauge positive and negative sentiment from audiences. Public relations through a new lens.

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Statistics Skills Analytics Press Release 105

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106

Strategy Brands Influencer Analysis 106

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. Behaviors include everything from life events, payment and device preferences, and retail spending. Post Trend Insights. The post trends section takes a deep-dive into what people are saying and sharing around your particular topic.

Facebook 107

Facebook Sample Samples Sentiment 107

Keyhole.co

MARCH 26, 2024

The brand has numerous tie-ups with brands from diverse industries and realms. LEGO timed these posts with the much-awaited movie release, thus drawing more out of this collab thanks to the trending topic. On one hand, the brand dips into the trending Valentine’s Day buzz going around in February.

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Construction Social Media Strategy Collaboration 52

Sprout Social

FEBRUARY 5, 2020

Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. According to industry data by Bambu , customers acquired via social selling are seven times more likely to convert. Is sentiment trending up or down?

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Tools Sentiment How To Team 89

Social Media Strategies Summit

FEBRUARY 13, 2020

This is likely due to the fact that decision makers across industries are active on social media. Did you know that 39% of B2B industry professionals list the inability to reach the right people at the right time as their biggest obstacle in using social media effectively? They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. It includes categorizing Themes (such as CDC, World Health Organization and more) to help you stay organized and identify trends more quickly. . Analyze sentiment.

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Conversation Features Sentiment Tumblr 91

Keyhole.co

SEPTEMBER 12, 2023

Keywords and phrases are the best search operators for specific topics, brands, or events. However, tracking trending hashtags isn’t enough to dig into the context. Here, filtering your results using Twitter’s search operators can pin down the contextual relevance of trending topics. However, don’t jump on every trend.

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Twitter Hashtag Trends Sentiment 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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Sentiment Analysis Tools API 93

Sprout Social

FEBRUARY 13, 2019

From consumer trends, market research, product feedback, competitive intelligence and strategic direction – armed with the right tools, every business the opportunity to improve with social data. Now you can use consumer and market insights to make more informed marketing and business decisions—and enact them all from one unified platform.

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Authentication Analysis Sentiment Tumblr 100

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices. Google Trends.

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Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for brand sentiment. That’s why being able to understand and unpack brand sentiment in real time is an essential corporate communications skill. .

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Skills Sentiment Team Press Release 124

Pixlee

MAY 21, 2020

These statistics on the state of paid social in 2020 help shed light on trends that are impacting brands, consumers, and the state of the world as we know it. Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Social Ad Spending is Increasing Overall – but has Taken a Hit.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Check out industry reports or consult peers to get an idea of the range you would have to spend. How has AI impacted the market? This will give you an idea of what your marketing budget should be.

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Marketing How To Sample Samples 127

Oktopost

APRIL 11, 2022

No matter what industry you’re in, other businesses are probably using these strategies already. Analyzing sentiments around different brands will help you understand how your image differs from those of your top competitors. Many social listening tools also offer an analysis called social media sentiment.

Analysis 118

Analysis Price Influencer Sentiment 118

Keyhole.co

SEPTEMBER 12, 2023

They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert Boost website traffic Generate better leads In short, it’s an inexpensive and highly effective channel to reach a larger audience in minutes and make a name for your brand. Keeping up with rapidly changing trends is also tricky.

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Tools Social Media Curata Price 52