Remove Events Remove Flickr Remove Social Networking Remove Sports
article thumbnail

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

via Flickr, CC 2.0. Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Creating a sport around your brand may be the most sophisticated gamification on the planet.

Content 253
article thumbnail

DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals.

Sports 60
article thumbnail

3 Viral Marketing Lessons from the 2016 Super Bowl Commercials

Talkwalker SM

The Super Bowl is one of the biggest global events for both the sporting world and for brands. Not for Live Events. Before Super Bowl 50, the hashtag #RIPTwitter began trending with the social public feeling that Twitter’s struggles to drive revenue and innovate effectively would spell the end for the social platform.

Hashtag 93
article thumbnail

Ross Mayfield's Weblog: Elevating the Enterprise 2.0 Conversation

Buzz Marketing for Technology

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), But of more interest, the use cases have evolved and practices are enabling new solutions that offer competitive advantage. put aside the hype and talk about what problems the Enteprise 2.0 community is uniquely prepared to solve.

article thumbnail

Chak de India : Marketing Opportunity for India's National Game

The Marketing Blog

Probably it is time for Indian sports authorities to get into the act and ride on the movie’s success. No sport can become big unless it has good backing at the grass root level in schools. Home About In the Media Pune sojourns Random Quote August 19, 2007.8:38 This could only ne possible with the backing of administration.

Web 2.0 100
article thumbnail

Some Perspectives on Pinterest

Social Media Marketing

Image credit: Annie Mole (Flickr). But what's more sticky here than with many of the other sites out there is that in addition to being simple to use and visual in nature, users have the ability to follow individual boards rather than the entire stream of users. Drop a comment in below.

Apparel 167
article thumbnail

Royal Challengers Bangalore Fanatic Fans Challenge «

The Marketing Blog

It’s a great opportunity for fans to meet their dream cricketers, and for sports bloggers & photographers & ‘fans’ (or YouTube-content-creating-lovers) to get real experience and mass exposure. Once again a fantastic demonstration of how agencies are tapping on the potential of social media.

Web 2.0 109