Janet Fouts

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Putting Instagram events to work for your business

Janet Fouts

Even though they’re not official on Facebook we still use them there as well as Pinterest, Twitter Tumblr, Flickr and Google+. I use Tweetreach for Twitter reporting, but you can use TagsinAction for reporting across multiple social networks. Make it very clear you will show their photos off to the world! Use multiple platforms.

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On Twitter, Social Listening and Southern Hospitality

Janet Fouts

I knew a bit about Art, and being a social media geek I looked him up on Twitter as well as the restaurant. Both were on Twitter so I tweeted how excited I was to visit and asked Art what I should try. Here’s the thread on Twitter through a Storify post. Gosh, really? What’d I do? You betcha. Times have changed, people.

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Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Thank you Twitter! Twitter cards. These things are effective!

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How to Participate in a Tweet Chat

Janet Fouts

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag that allows it to be followed on Twitter. Sign up for a free Twitter account. Finding Twitter chats. or Hashtags.org. or Hashtags.org.

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

Yesterday was a momentous event in advertising history. The event was broadcast live over 40 networks in 50 countries and according to the Telegraph , “more than 3 million tweets were sent about the jump including those from people encouraged by Red Bull to send their questions for Baumgartner’s post-jump press conference.”

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Social media is not a weapon

Janet Fouts

We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give her free shoes, and there are a lot of these stories, more every day. Because I have over a million followers on Twitter.&#

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Social Media Efficiency

Janet Fouts

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. Twitter clients that allow you to sort your following into categories can save you gobs of time and make you a better engager. Hootsuite works well for this too.